Overview

Engagement campaigns are communication that can be used to target a specific segment of your company all at once. Campaigns are an excellent way to email essential information to all employees individually because the messages can be personalized, can be scheduled in advance and their reach is measurable. If your users don’t read to your email message, boost the campaign to re-send it to the set of users who haven’t opened the email. Engagement campaigns give domain admins an in-built tool to get their users to login and when done right they will significantly increase the adoption & engagement on your intranet.

Create engagement campaigns

• MangoApps is launching a new engagement campaigns module for domain admins to connect with targeted segment of network users to grow engagement in their community
• Domains admins can create two kinds of engagement campaigns
  • Email Message Campaign – Use for sending a personalized message over email to a targeted segment of network users
  • Newsletter Campaign – Use for attaching posts along with a personalized message over email to a targeted segment of network users

Target audience & narrow user segments

• Select the audience for the campaign using filters to navigate the company structure by organization, office location, department etc.
• Narrow further the audience based on inactivity and platform
• If the domain admin who is creating the campaign also qualifies in the target audience then they will also receive the campaign email
• Both engagement campaigns is for network users only and not guest users

Ability to preview & send a test email

• Preview the email campaign on web & mobile for
  • Email message campaign
  • Newsletter campaign
• Ability to send a test email campaign to a selected list of people. Test mail recipients will not be included in the insights

Ability to create drafts & schedule campaigns

• Save drafts of campaigns for multiple domain admins to review/collaborate on it
• Schedule campaigns in advance to be send out

Audit-ready insights & report for the campaign

• Engagement campaigns allow domain admins to see the performance of the campaign by measuring the reach
• Day by day graph of the total views of the campaign is available to the domain admins
• Opened vs Un-opened list of network users is available for both campaigns
• Clicked vs Un-clicked list of network users is available for newsletter campaigns
• Campaign history captures creation, edits and boost of the campaigns
• Download the insights in XLS that includes all the audience details for the campaign

Boost campaign to audience who haven’t read it

• Boost campaigns to follow up with network users who haven’t opened/read the email
• Personalize the message while boosting the campaign

View and administer list of all campaigns

• View an aggregated list of all email message & newsletter campaigns in draft / schedule / sent states
• Click on the sent campaigns to view their insights, sort on campaign name, dates and more