knowledge_management

What Are Customer Case Studies?

A customer case study is a piece of content that takes a deep dive into how one of your customers is using your product, and typically involves pictures, quotes, or video where the customer’s enthusiasm shines through.
This is highly valuable as marketing collateral, because when a potential new customer can see how well your product is working in context at another company, it feels personal and useful in a way that many other marketing materials simply can’t.

Problem: Logistics & Distribution Of Case Studies

Customer case studies have a lot of potential, but they can be challenging to get right. For most organizations, it can be hard to collect all of the necessary data and quotes.
Even when a case study has been put together, it can be tricky to get approval from the customer, keep things up to date, and distribute it internally to all the colleagues and departments that could benefit from it.

Solution: Better Collaboration With MangoApps

MangoApps has a number of features that make this process more seamless and effective. We allow outside collaborators, such as customers, to participate in MangoApps as guest users, making it much easier to gather all of the needed data for a case study and get it approved. Having an open line of communication also makes it easier to check in and keep the case study up to date as the customer’s needs and implementations change over time.
Furthermore, once the case study is ready for distribution, it can be pushed out to your internal teams through company posts, project updates, and private messages. It’s also easy to create a library where case studies are stored, so that anyone who needs them can find the most up-to-date versions without going on a wild goose chase.
MangoApps keeps case studies easy to find, so we always have something to show customers.

How To Make Company Posts:

  1. 1
    Company posts quickly distribute wide-reaching information out to the entire organization. To create a new company post, you first must be a network administrator or have received permission from an administrator.
  2. 2
    Once you have permission to post, select the ‘Compose’ button from the top of your dashboard and then the ‘post’ button from the drop-down menu.
  3. 3
    Next, choose the option to share your post with everyone, ensuring it becomes a wide-reaching company post.
  4. 4
    Give your post a title and choose from over a dozen different template options. Or start a post entirely from scratch.
  5. 5
    You can edit the post and add or remove content until it’s exactly what you need. Once your post is finished, just adjust the settings and select ‘publish post.'

How To Setup Libraries:

  1. 1
    Libraries make storing, accessing, and managing documents quick and easy. To create a new library, first, make sure that the libraries module is enabled, then select the libraries icon from the left navigation menu.
  2. 2
    Next, choose the ‘Add Items’ button
  3. 3
    Pick the library, category, and item type where your new addition belongs. Then choose your item from existing resources in the ‘Find And Add Item’ area or add in links to external content sources.
  4. 4
    Select one of the save item options and then add any other additional library items.
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