Values Champion
Values Champion is a ready-to-send recognition award for employees who consistently live company values in visible, everyday actions. Use it to reinforce the behaviors you want repeated, not just the results you want delivered.
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About this recognition card
When someone gives Values Champion, the message pre-fills with:
“You consistently live our company values in the way you show up, support others, and do the right thing every day. Thank you for setting such a strong example for the team.”
Overview
Values Champion is a recognition award template for employees who consistently show company values in everyday work. It is designed for the legacy award gallery pattern where a sender picks an award card, gets a prefilled message, and sends recognition without having to write from scratch.
Use this template when the behavior matters as much as the outcome: helping a teammate without being asked, showing integrity in a tough call, treating customers with care, or reinforcing a culture standard that others should copy. The template fits both manager-led and peer-to-peer recognition, especially when you want to make values visible instead of leaving them as words on a wall.
The award is not the right fit for pure output, quota attainment, or one-time heroic effort unless the story is really about living a stated value. It is also not ideal for milestone celebrations or casual appreciation notes. Because this template is values-based, the message should name the value and the action clearly so the recipient understands what behavior is being reinforced.
Use it to keep recognition frequent, specific, and consistent across teams. A strong Values Champion award card helps managers and peers give recognition that feels credible, repeatable, and aligned to the culture you want to build.
Standards & compliance context
- This template supports fair, documented recognition by tying the award to observable behavior rather than vague preference.
- If your organization uses formal values language, align the default message to the approved wording so the award stays consistent with internal policy.
- Avoid using the template as a substitute for disciplinary or performance management processes when the issue is conduct or results rather than recognition.
- If points have monetary value or are tied to a rewards program, follow your internal approval, tax, and compensation rules.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
How to use this template
- Choose the Values Champion award card when the behavior you want to recognize clearly maps to one of your company values.
- Set the default message to name the value, describe the action, and explain the impact in plain language.
- Assign a points amount that matches the weight of the behavior, keeping it modest for everyday values recognition and higher only for sustained or especially visible examples.
- Select the recipient, review the badge art and category routing, and make sure the award reads as values-based rather than performance-based.
- Send the recognition, then review recent awards periodically to confirm the template is being used for the right kinds of behaviors and not as a catch-all thank-you.
Best practices
- Name one value per award so the recipient knows exactly what behavior is being reinforced.
- Describe the observable action, not just the trait, so the recognition feels specific and credible.
- Keep the default message ready to send as-is, with no placeholders that force the giver to rewrite it.
- Use values recognition frequently enough that employees see the culture being reinforced in real time.
- Reserve higher points for especially visible examples of values in action, not for routine courtesy.
- Match the badge art to the celebratory tone of the award and keep it text-free so the name carries the meaning.
- Review awards for consistency across managers so similar behaviors receive similar recognition.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What is the Values Champion template for?
It is a recognition award template for calling out employees who consistently demonstrate company values in day-to-day work. The award card is meant to be specific enough to feel personal, but flexible enough to reuse across teams and departments. It works best when the message ties the recognition to one named value and a concrete action.
When should I use this instead of a performance award?
Use Values Champion when the behavior you want to recognize is about how someone worked, not just what they delivered. For example, helping a teammate, showing integrity, or modeling customer-first behavior fits values recognition better than performance. If the main story is hitting a target or exceeding output, a performance award is usually the better match.
How often should values recognition be given?
Values recognition works best when it is frequent and specific, not reserved for annual reviews. Gallup’s cadence finding is often used as a reminder that people respond well to recognition that happens regularly, and values-based awards help make that recognition more meaningful. This template is suitable for ongoing peer and manager recognition throughout the year.
Who should send a Values Champion award?
Managers, peers, team leads, and cross-functional partners can all use it. The strongest use case is when the sender saw the behavior directly and can name the value and the action that reflected it. That keeps the award credible and avoids generic praise that feels automated.
What should the default message include?
The default message should name the value, describe the action, and explain why it mattered. A good Values Champion message is warm and ready to send as-is, such as recognizing someone for showing integrity, supporting a teammate, or handling a difficult situation with care. Avoid vague wording that could apply to anyone.
Can this template be customized for different company values?
Yes. You can keep the award name and adjust the default message to match your own values language, such as ownership, respect, customer focus, or teamwork. Many teams also customize the badge art, points, and recognition category routing so the award fits their internal recognition gallery.
What recognition category should this use?
Values is the best fit for this template because the award is about living stated company principles in visible actions. It should not be routed to performance unless the core story is sustained results rather than values alignment. Keeping the category accurate helps recipients understand what behavior is being reinforced.
How does this compare with ad-hoc thank-you messages?
Ad-hoc thank-you notes are useful, but they are often inconsistent and hard to reuse. This template gives you a repeatable award card with a clear default message, points, and badge art so recognition feels intentional. It also makes it easier to build a searchable gallery of awards that managers and peers can use without starting from scratch.
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