Then and Now
Then and Now is a photo contest for first-day-versus-today throwbacks that lets people share their glow-up and vote on the best transformation. It is a simple way to celebrate growth, belonging, and team culture.
Trusted by frontline teams 15 years of frontline software
Built for: Retail · Healthcare · Hospitality · Professional Services
Overview
Then and Now is a submission contest template built around a simple prompt: share a first-day-versus-today photo, or another early-days throwback, and let the community vote on the best glow-up. It uses individual entrants, community_votes, and a highest_score goal type, so the winner is determined by engagement with verified submissions rather than by a random draw.
Use this template when you want a culture activity that is easy to understand, easy to participate in, and naturally social. It works well for onboarding anniversaries, team celebrations, location openings, and milestone weeks where people have real photos or stories to share. The 14-day duration gives participants enough time to find a good image, write a caption, and gather votes without dragging on so long that interest fades.
Do not use this template for performance ranking, sensitive comparisons, or anything that could embarrass people. It is not a leaderboard and it is not meant to reward raw output. The best entries are personal, positive, and visible enough to make the transformation clear. If your audience does not have meaningful throwback photos, or if the group is too small for community voting to feel fair, a different culture format may work better. This template is strongest when the goal is recognition, nostalgia, and a shared sense of progress.
Standards & compliance context
- Keep participation voluntary and avoid requiring personal photos from anyone who is uncomfortable sharing them.
- Review submissions for privacy issues before publishing, especially if uniforms, badges, screens, or customer information appear in the image.
- If the contest is run in a unionized or works-council environment, use a cooperative recognition format and avoid any ranking language that could be read as disciplinary.
- Do not use this template to evaluate job performance, attendance, or other employment decisions; it is a culture contest, not a personnel record.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
How to use this template
- 1. Set the contest scope, confirm it is individual and opt-in, and define what counts as a valid then-versus-now submission.
- 2. Publish a clear prompt that asks for a first-day photo, early throwback, or similar transformation image with a short caption.
- 3. Open submissions for the full 14-day duration and encourage entrants to add context so voters understand the story behind the photo.
- 4. Promote voting during the run, review entries for appropriateness, and make sure each submission follows the same rules.
- 5. Close voting on schedule, announce the top-ranked entries, and award the badge prize and points by rank.
Best practices
- Ask entrants to include a date, role, or milestone in the caption so voters can understand the before-and-after context.
- Keep the prompt positive and specific, such as first day on the job versus today, rather than asking for generic old photos.
- Use opt-in participation and avoid forcing people to share images they do not want to post publicly.
- Feature a few example submissions at launch so people can see the tone and format you want.
- Moderate for respectful content and remove entries that could embarrass someone or expose private information.
- Announce the end date up front so voting has a clear finish and the contest does not drift into an open-ended feed.
- If your audience spans different locations or shifts, encourage voting across the whole group so the contest does not favor one clique.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What is the Then and Now template for?
This template is for a photo-based contest where entrants post a first-day-versus-today image or another meaningful throwback from their early days with the organization. The community votes on the best transformation, and the winner is determined by score, not by random draw. It works best when you want a light, positive culture activity that celebrates progress and belonging.
Who should participate in this contest?
It is designed for individual entrants, so each person submits their own before-and-after story. Managers can participate unless you choose to exclude them, but many teams keep it open to everyone to make the contest feel inclusive. If you want a more level playing field, encourage entries that focus on growth, role changes, or milestones rather than seniority.
How long should the contest run?
The template is set up for 14 days, which is a good fit for a culture contest that needs enough time for people to find photos, write captions, and vote. Shorter runs can feel rushed, while much longer runs can lose momentum and turn into a passive feed. Two weeks usually gives you enough time to launch, promote, and close with a clear winner.
What kind of content should people submit?
People should submit a first-day photo, an early-career throwback, or another meaningful then-versus-now image that shows how far they have come. The best entries usually include a short caption explaining the context, such as a first shift, first office, first uniform, or first team event. Keep the prompt focused on positive growth so the contest stays celebratory rather than comparative in a negative way.
How is the winner chosen?
This template uses community_votes in a submission contest, so the winner is the entry with the strongest verified vote score. That makes it a true contest rather than an ad-hoc photo thread, and it gives people a reason to engage with each other’s stories. If you want to reduce popularity bias, you can pair voting with a judge panel or use a smaller internal audience.
What are common mistakes when running a Then and Now contest?
A common mistake is asking for vague nostalgia without a clear submission prompt, which leads to uneven entries and low participation. Another is letting the contest run too long, which weakens the sense of occasion and makes voting feel optional. It also helps to avoid ranking people on anything sensitive; this template works because it celebrates visible change, not personal performance.
Can this template be customized for different teams or locations?
Yes. You can tailor the prompt to a specific milestone, such as first day on the job, first uniform, first store, first site, or first class cohort. You can also narrow it to a department, location, or onboarding class if you want more relevant entries and easier voting. The badge prize and points by rank can stay the same, or you can adjust them to match your recognition style.
How does this compare with an informal photo post in chat?
An informal chat thread is easy to start, but it usually lacks structure, voting, and a clear finish. This template gives you a defined duration, a submission format, and a winner selection method, which makes it easier to promote and easier for people to understand. It also creates a reusable format you can run again for future culture moments.
What should I do after the contest ends?
Close voting on the scheduled end date, announce the winner, and highlight a few standout entries so the whole group gets recognition. Save the best submissions for onboarding, culture pages, or internal newsletters if participants are comfortable with that reuse. A short recap helps the contest feel complete and makes the next one easier to launch.
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