Events and Webinars Tracker

Yes. The Event Type column ships with Webinar, Conference, Trade Show, and Field Event options, so a single table covers your whole calendar instead of splitting virtual and in-person programs into separate spreadsheets. Every event, regardless of format, gets the same fields for registrations, attendance, cost, and owner, which is what makes the by-format comparisons possible. If you run a format not covered by the default list, add it to the Event Type select options in a few clicks.

Update Status and Registrations as soon as an event is scheduled and again as sign-ups come in, then log Attendees and final Cost within a few days after the event closes. Most teams review the tracker weekly during active event seasons and monthly otherwise to keep the leaderboards current. Stale attendance or cost numbers are the main reason teams stop trusting a tracker, so build the post-event update into your close-out checklist.

The Owner column (a user field) assigns each event to one accountable person, typically the marketing or events team member running that program. That owner is responsible for updating Registrations, Attendees, Cost, and Status for their own events, while a marketing ops or RevOps lead typically monitors the leaderboards across the full portfolio. Assigning one owner per row avoids the common failure mode of no one updating a shared record after the event wraps.

Not as a built-in formula column, but you have everything needed to calculate it — Cost, Registrations, and Attendees are all separate numeric fields you can divide in a view or export. Many teams add a derived column later once they've validated which ratio (cost-per-registration vs. cost-per-attendee) matters most for their reporting. Keeping Cost as currency and Registrations/Attendees as plain numbers, rather than combining them into one text field, is what keeps that math possible.

Top Events by Registrations sums registrations per event and ranks the highest first, Registrations by Event Type sums registrations per format so you can spot which formats drive volume, and Average Cost by Event Type ranks formats from cheapest to most expensive on average. All three are configurable — you can swap the score column, change sort direction, or point a board at a different entity column if your reporting needs shift. Because Cost and Registrations are typed numerically, the boards aggregate correctly instead of rendering as zeros.

No — this tracker is the operational record layer, not the registration engine. You still run sign-ups through your webinar tool, event platform, or ticketing system, then log the resulting counts (Registrations, Attendees) and Cost here for portfolio-level reporting and historical comparison. Think of it as the single source of truth that sits above whatever tools generated the raw numbers.

Create one row per occurrence rather than one row for the whole series — each date, registration count, and attendance figure is distinct and needs its own record for the leaderboards to reflect real performance over time. Use a consistent naming convention in Event Name (for example, appending the month) so the series is easy to filter and group later. Rolling all occurrences into a single row hides which specific sessions performed well and which didn't.

Leaving Cost or Attendees blank until months after the event, which makes the Average Cost by Event Type board unreliable and the whole tracker feel out of date. The second most common mistake is typing Status as free text in a spreadsheet habit carried over — here it is a dropdown (Planned, In Progress, Completed, Cancelled), so use the preset options rather than adding inconsistent variants. Both issues are avoidable by closing out each event's record within a set number of days of it ending.

The nine columns and three boards are a starting point you can extend or trim to match your process — add a Budget Approved boolean, a Lead Source select, or a Follow-Up Owner user column if your team tracks post-event handoff. Because each column has a defined field type, any new column you add should follow the same discipline: select for fixed categories, currency for money, number for counts, and user for accountability. This keeps the leaderboards and filters working correctly as the table grows.