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People Team Program

A dated program launch for HR and People teams: agree goals and eligibility, set up the system, plan communications by audience and channel, brief managers, reach frontline employees without email, then measure participation.

Every employee gets a seat — priced per employee in AI Productivity, quoted with this template ready.

Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.

Built for: All Industries · Retail · Healthcare · Hospitality · Manufacturing

What's inside this template

Risks

  • Frontline employees without email miss the launch
  • Managers can't answer employees' questions
  • Participation falls short of the target

Members

  • Program owner

    Owns the goals, the budget and the launch.

  • HR business partner

    Eligibility and policy, manager briefings and the help-desk route.

  • Internal comms lead

    Communication plan, manager toolkit, announcement and reminders.

  • People analytics

    Listening before launch and participation tracking after it.

Check ins

  • Weekly status update

Milestones

  • Design approved
  • Managers briefed
  • Launch
  • 30-day participation check
  • Program review

Task lists

  • Design
  • Communicate
  • Launch
  • Measure

Custom fields

  • Audience
  • Channel

Common use cases

Benefits open enrollment
Performance review cycle
Recognition or wellbeing program
Engagement survey launch

Go deeper on the topic

Related concepts
  • Internal communications is how a company talks to itself: news, announcements, leadership messages, safety alerts, and the daily hum of "what's happening...
  • An internal newsletter is a regularly cadenced digest of organizational updates — business news, people news, policy changes, culture moments — sent to the...
  • Interpersonal communication is the exchange of information between two people or a small group — distinct from broadcast communication (one-to-many) and from...
  • Frontline communication is how a company reaches the 80% of its people who don't live in email. It's targeted, mobile-first, often bilingual or multilingual,...
Related guides

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Every employee gets a seat. Request pricing for AI Productivity and we quote into a workspace with People Team Program ready.

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Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.