Benefits Landing Page
A benefits landing page that explains medical, dental, vision, and retirement plans in plain language and drives action during open enrollment.
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Built for: Retail · Healthcare · Manufacturing · Professional Services
Overview
This Benefits Landing Page template is a single intranet page for presenting employee benefits in a way that supports comparison and action. It is built for open enrollment, but it also works as a reference page for new hires, qualifying life events, or annual benefits reminders. The page should surface the plans employees actually need to evaluate, the dates that matter, and the links that move them into enrollment or support.
Use this template when employees need one clear place to find medical, dental, vision, life, retirement, and spending account information. It is especially useful when your organization has multiple plan options, multiple eligibility groups, or a mix of internal and carrier-hosted resources. The page should follow a hub-and-spoke pattern: a short hero, quick links, plan sections, FAQs, and support contacts.
Do not use this template as a dumping ground for policy language, carrier brochures, or every historical benefits memo. If the content is mostly static policy text, a benefits policy page or knowledge base article is a better fit. If the page is only meant to announce that enrollment is open, use a news or announcement page instead. The goal here is to help employees understand what is available, what applies to them, and what they need to do next.
Standards & compliance context
- Use this page to summarize benefits information, but keep the official plan documents and carrier terms available as the source of truth.
- Make the page accessible with clear headings, readable contrast, keyboard-friendly links, and text alternatives for any icons or charts to support WCAG 2.1 AA.
- If the page includes eligibility or enrollment timing, have HR or legal verify that the language matches current plan rules and local requirements.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
What's inside this template
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How to use this template
- 1. Add the current enrollment year, audience, and primary call to action in the hero so employees know immediately whether the page applies to them.
- 2. Build quick links to each benefit type, the enrollment portal, and the main HR contact so users can jump straight to the section they need.
- 3. Fill in each plan section with a plain-language summary, eligibility notes, key deadlines, and the exact action employees should take next.
- 4. Add FAQs for common questions about dependents, waivers, life events, and where to get help so employees do not need to search elsewhere.
- 5. Review the page with HR, payroll, and legal before launch, then update links and dates again if carriers or deadlines change during enrollment.
Best practices
- Lead with the enrollment deadline and the main action link above the fold so employees do not have to hunt for the next step.
- Use the same structure for every plan section, including who it is for, what it covers, and where to enroll, so comparisons stay easy.
- Write plan summaries in plain language and link to the full policy or carrier document for employees who need the legal details.
- Call out eligibility differences by employee group, location, or union status instead of burying them in a paragraph.
- Keep contact information current and route questions to a named HR inbox, benefits line, or support page rather than a generic department label.
- Use quick links and section headings that match employee search intent, such as medical, dental, vision, HSA, and life insurance.
- Archive or clearly label prior-year content so employees do not confuse old deadlines or plan names with the current cycle.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
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