Benefits landing page
A sample employee benefits landing page links plan comparisons, enrollment steps, and plain-language help in one place. Customize the example dates and plan details before publishing.
Every employee gets a seat — priced per employee in Communications & Intranet, quoted with this template ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
Built for: Technology and professional services · Healthcare organizations · Education and research · Retail and hospitality
Overview
The Benefits landing page template is a multi-page intranet example for employees preparing to choose or review workplace benefits. Its Benefits home page leads with an open enrollment message, links to plan comparison and enrollment guidance, and highlights a sample submission deadline. Supporting pages direct employees to compare medical options, follow an enrollment journey, and look up benefits terms and answers. The sample is branded for fictional Northstar Studio, and its dates, costs, coverage details, and instructions are examples rather than current plan information.
Use this site_type: company or department site when you need a single, findable entry point for a defined enrollment period. The hub-and-spoke structure lets employees move from an orientation page to the task or detail they need without turning the landing page into a wall of text. Assign a benefits owner to verify content with the official plan documents, enrollment administrator, and relevant reviewers. Keep the deadline, contacts, and escalation route visible, and send individual eligibility or coverage questions to the authorized benefits team.
Do not publish the illustrative plan information as a statement of actual coverage, or use this page instead of required notices and governing documents. It is also not a substitute for an enrollment system, a private channel for employee health information, or personalized advice. Before launch, replace the fictional examples, test each link and action, and set a review date; after the enrollment window, update or archive time-sensitive content so employees do not mistake an expired deadline for a current one.
Standards & compliance context
- Treat the page as an employee information guide, not a replacement for governing plan documents, required notices, or advice from qualified benefits and legal reviewers.
- Verify that summaries, eligibility descriptions, deadlines, and links agree with current official plan materials and applicable rules before publishing.
- Avoid collecting health, dependent, or election details on the intranet page; direct employees to the organization’s authorized enrollment system.
- For this employee-facing intranet, check WCAG 2.1 AA accessibility practices, including keyboard navigation, meaningful headings, link labels, and readable visual contrast.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
How to use this template
- Replace the fictional company, enrollment dates, deadline time, contact route, and sample plan details with information approved for your organization.
- Add or revise the plan comparison, enrollment journey, and terms-and-help pages so each link leads to a current, useful destination.
- Assign the benefits owner and a reviewer to verify costs, coverage summaries, eligibility notes, official documents, and enrollment-system links.
- Publish the landing page in the employee intranet and test its navigation, calls to action, permissions, keyboard access, and mobile layout.
- Direct employees to submit elections through the authorized enrollment system and route personal coverage questions to the designated benefits contact.
- After enrollment closes, remove or update the deadline notice, check for unresolved questions, and schedule a review before the next enrollment cycle.
Best practices
- Show the confirmed enrollment window and submission cutoff near the top, and remove the notice as soon as it is no longer current.
- Label sample or summary information clearly and link each plan option to its official governing documents.
- Keep the home page focused on orientation and short task links; put detailed coverage explanations on the plan comparison page.
- Use employee language for benefit terms and connect each definition to the action or document where it matters.
- Name a benefits content owner and provide a clear route for employees to escalate eligibility or coverage questions.
- Test every enrollment link with the same access level an employee will have, including any sign-in or permission requirements.
- Use descriptive link text, logical heading order, and keyboard-accessible controls so employees can navigate the page with assistive technology.
- Set a review date for the plan pages and verify dates, costs, links, and contact details before each enrollment period.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What does this benefits landing page include?
The example guides employees from a benefits home page to medical plan comparisons, enrollment steps, and a terms-and-help page. It also uses a deadline notice to make the enrollment window easy to spot. The plan details and dates are illustrative and must be checked against current official documents.
Is this template suitable for every employee benefits plan?
It is a starting point for an employer’s open enrollment information, especially when employees need a clear route to compare options and submit elections. Replace the sample medical-plan content and add links for the benefits your organization actually offers, such as dental, vision, or retirement plans. Do not use it as a substitute for plan documents or individualized eligibility guidance.
When should we publish and update the page?
Publish it when the enrollment dates, plan options, costs, and official documents have been confirmed. Keep the deadline notice current throughout the enrollment window, then update or archive the page when the period closes. Review links and plan information whenever a carrier, eligibility rule, or enrollment process changes.
Who should own and maintain the page?
A benefits or People Operations owner should approve plan details, dates, and employee instructions. Assign a second reviewer from the team responsible for official plan documents or enrollment administration. Route employee-specific eligibility or coverage questions to the designated benefits contact rather than answering them with general page copy.
Does this page make the organization compliant with benefits laws?
No; a landing page helps employees find information but does not replace required notices, formal plan documents, or legal review. Confirm applicable requirements with qualified benefits and legal advisers, including rules relevant to your workforce and location. Keep the page consistent with the current governing documents and clearly identify official sources.
What are common mistakes when adapting the example?
The main risks are publishing fictional premiums or dates, linking to outdated documents, and leaving a deadline notice active after enrollment ends. Another pitfall is burying the next action beneath long explanatory text or failing to name an owner for updates. Verify every plan figure and link before launch, and test the page from an employee’s perspective.
Can we customize the pages and connect them to our enrollment system?
Yes, adapt the page names, sections, plan comparison content, help topics, and calls to action to match your benefits program. Link the enrollment button to your approved enrollment system and test access, permissions, and the complete submission route. Keep sensitive personal information in the authorized system rather than collecting it on the intranet page.
How does a landing page improve on an email or document alone?
A landing page gives employees one navigable starting point for plan comparisons, process steps, and definitions, while an email can direct them there. Unlike a standalone document, its sections can link to current resources and be updated as the enrollment process changes. It still needs an owner and a review cadence to avoid becoming another stale source.
How should we roll this page out to employees?
First confirm the sample content has been replaced and the official links work, then have benefits and communications reviewers check the page. Test keyboard navigation, headings, and mobile display before sharing it through the employee hub and enrollment announcements. Tell employees where to ask questions and when the enrollment window closes.
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Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
