Mango IQ transforms competitive intelligence from a manual, time-consuming effort into an automated, AI-powered system that continuously monitors your competitive landscape. Features include automated competitor website crawling, AI-powered content gap identification, feature comparison matrix, market theme tracking, change event monitoring, interactive AI chat agent, weekly/monthly intelligence digests, and action items with AI-generated draft content.

Productivity Utility

Highlights

Crawl competitor websites continuously and get alerted the moment their pricing, messaging, or features change.

Surface the topics and high-volume keywords competitors rank for that your own content is missing.

Turn every gap into a ready-to-edit, brand-voice-matched draft — from AI content brief to published blog post.

Score each competitor's threat 0–100 and auto-generate a response playbook when they make a strategic move.

Ask the AI analyst anything about your market and let it act — generating digests, drafts, and briefings in chat.

Mine the companies competitors cite as customers and promote them straight to your outbound prospecting queue.

Capabilities

Competitor Tracking & Monitoring

Automated competitor website crawling (sitemap discovery + fetch)
Efficient incremental crawls that only re-analyze changed pages
Significant-change alerts between scheduled crawls
Competitor stance tagging (displace / co-exist / monitor / ignore)
Page-type classification (pricing, product, integration, blog, news)

Market & Content Intelligence

AI content-gap detection, classified as threat vs. opportunity
Competitor profiles with battle cards (positioning, strengths, talking points)
Market-theme detection with trend direction and saturation
Feature comparison matrix — your coverage vs. competitors (CSV export)
Semantic search across all crawled claims, statistics, and references
Competitor positioning / similarity map from content embeddings

SEO & Demand Signals

Domain-level SEO snapshot (rank, organic traffic, backlinks, referring domains)
Per-competitor ranked-keyword tracking with traffic trend over time
Volume-scored keyword-gap finder (keywords they rank for, you do not)
Keyword-saturation lenses: battlegrounds, open territory, blind spots
Share-of-search and head-to-head SEO position by topic
On-demand SERP top-20 "shadow" capture for keyword drilldowns

AI Insights & Threat Scoring

Per-competitor threat score (0–100) with strategic assessment
Executive brief synthesized from all live competitive signals
Win / loss pattern analysis from intel notes and deal outcomes
Response playbooks auto-generated when a competitor makes a strategic move
Claim verification — flags competitors' contradictory or unsubstantiated stats

Content Studio & AI Drafts

CI-prioritized content calendar (urgent moves, stale content, white space)
AI content briefs with outline, audience, and differentiator angle
Smart-ranked idea backlog generated from live competitive signals
AI first-draft generation with auto-grading and auto-rewrite below threshold
Brand-voice detection so drafts sound on-brand (tone, vocabulary, phrases)
One-click publish to blog with NavBoost scoring and auto-refine

Prospecting & Reference Signals

Discover the companies competitors cite as customers/partners on their sites
Auto-dedupe references into one row per company with source provenance
LLM domain resolution for named companies with no linked URL
One-click promote references into the Mango GTM outbound prospect queue

AI Chat Agent & Digests

Natural-language Q&A over all CI data via pgvector RAG (30+ analyst tools)
Competitor-scoped chat from any competitor detail page
Agent acts in chat: generate digests, drafts, briefings, and action items
Weekly and monthly intelligence digests
Email digest notifications (admin-configurable)
Competitor change-event feed with significance scoring

Limits & Specs

Default crawl frequency: Weekly (daily / monthly also available)
Max competitors (default): 10 (admin-configurable)
Max pages per competitor (default): 100 (admin-configurable)
Ranked-keyword limit per competitor: 1,000 keywords
SEO snapshot freshness window: 5 days before re-fetch
Monthly LLM spend cap (default): $50.00 USD (admin-configurable)
Monthly SEO API spend cap (default): $25.00 USD
Pricing: License required (per-tenant opt-in — contact sales)

Use cases

Competitive content strategy

Marketing finds the topics and keywords competitors cover that your site lacks, then uses AI briefs and drafts to close the gap fast.

Sales enablement

A rep asks the AI agent "How do we compare to Competitor X?" and gets an up-to-date battle card and briefing grounded in crawled data.

SEO demand capture

Prioritize high-volume keyword gaps where two or more competitors rank and you do not, and track your position as you publish against them.

Executive briefings

Leadership receives automated weekly and monthly digests summarizing competitor moves, threat scores, and market-positioning shifts.

Outbound prospecting

Mine the customer and partner logos competitors reference on their sites, resolve their domains, and push them into the Mango GTM outbound queue.

Rapid competitive response

When a competitor ships a feature or changes pricing, get an alert plus an AI-generated response playbook so you can react the same day.

Resources

Mango IQ Datasheet (PDF)

Datasheet

Features, capabilities, pricing model, and FAQ on one downloadable sheet — share it with your team.

FAQ

Mango IQ is an AI competitive-intelligence workspace. An admin adds the competitors to track and (optionally) your own domain; the app crawls their sites, analyzes the content, and populates the Dashboard, Intelligence explorers, Content Studio, and Reports. From there you browse gaps and themes, ask the AI chat agent questions, and turn findings into content. Most read screens are open to enabled users; generating and publishing are admin actions.

The default limit is 10 competitors with up to 100 pages each, both admin-configurable. Crawl frequency defaults to weekly and can be set to daily or monthly. Significant changes trigger alerts between scheduled crawls, and SEO snapshots re-fetch after a 5-day freshness window.

Web content comes from crawling each competitor's own sitemap and pages. SEO and demand signals (domain rank, organic traffic, ranked keywords, SERP results) come from DataForSEO for US English (location 2840). Analysis, drafts, and the chat agent run on OpenAI and Anthropic models via RubyLLM. Insights can also sync to the Knowledge Base so the Marketing AI advisor answers competitive questions.

The agent answers natural-language questions over all your CI data using semantic (pgvector) search — comparing competitors, analyzing content gaps and market themes, surfacing SEO keyword gaps, and generating briefings. It can also take action in chat: queue digests and action items, generate and publish drafts, acknowledge change events, and record intel notes. It can be scoped to a single competitor and toggled off per business.

Content Studio turns competitive signals into a prioritized calendar, a smart-ranked idea backlog, and AI content briefs (outline, audience, differentiator angle). Accepted items get an AI first draft that is auto-graded and rewritten if it scores below threshold, matched to your detected brand voice. One click publishes it — always as an unpublished blog post — with NavBoost scoring and auto-refine, so a human reviews before it goes live.

Yes. Content gaps, feature matrix, market themes, action items and drafts, digests, and change-event monitoring can each be toggled independently by an admin, along with the AI chat agent, email digests, and the roles allowed to access Mango IQ. Spend is bounded by configurable monthly caps — $50 for LLM usage and $25 for SEO API calls by default.

Mango IQ extracts the companies competitors name as customers and partners, deduplicates them into one entry per company with source provenance, and resolves each to an official domain (with an LLM fallback for named-only companies). Admins can then bulk-promote resolved references into the Mango GTM outbound prospect queue — turning competitive intelligence into a lead source.

Mango IQ requires a license and is opt-in per tenant — the license comes through your MangoApps account team, and an administrator then enables it from the Apps Marketplace.