Mango GTM owns the revenue-side lifecycle — Product Advisor conversations on the marketing site, Book-a-Demo requests with HubSpot sync and geo-based routing, deterministic lead scoring with LLM rationale, and a Prospecting Agent that drafts outbound email grounded in Mango IQ battle cards and content briefs. Mango IQ sees the market; Mango GTM acts on it.

Productivity Utility

Highlights

Convert anonymous marketing-site visitors into scored demo requests with a Product Advisor AI chat.

Score, route, and prioritize every inbound lead with deterministic scoring and reporting-chain routing rules.

Run AI-drafted outbound cadences that earn autonomy and send real email once you approve the first drafts.

Target accounts by ICP, enrich from ZoomInfo/Apollo/Hunter, and act on a buying-intent signal inbox.

Launch LinkedIn + Google Ads and organic social from AI-generated creative grounded in your narrative pillars.

Quote, discount, approve, and e-sign sales proposals from the live package catalog — all in one revenue workspace.

Capabilities

Inbound: Product Advisor & Demo Requests

Product Advisor AI chat on the marketing site turns visitors into demo requests
Cross-session visitor history with company enrichment
Auto CI-context extraction (competitor, feature gap, content topic, market theme)
Buying-intent detection auto-flags high-priority leads
Public Book-a-Demo form with honeypot and rate-limit protection
MangoApps Forms → demo-request capture, plus CSV import/export and bulk actions

Lead Scoring & Routing

Deterministic 0–100 lead score with hot / warm / cool / cold tiers
LLM-written rationale explaining each lead's priority
Priority-ordered auto-assignment (round-robin, least-busy, specific rep) with IP-geo territory routing
HubSpot form sync with retry and failure alerts; per-rep My Leads queue

Outbound Prospecting & Cadence Plays

AI-drafted outbound email and LinkedIn copy grounded in battle cards, evidence, and content briefs
Post-demo follow-ups that reference the visitor's journey
Reusable multi-step cadence Plays (persona × segment × hook) with cooldown and signal guardrails
Earned autonomy — plays auto-send after 5 human-approved drafts
One-click real email send with CAN-SPAM unsubscribe and reply detection
Campaign wizard turns a plain-language brief into a full draft play; optional weekly watcher tops it up

Account Targeting & Buying-Intent

LLM target-account generation from a seed lead, competitor, or free-text ICP
Structured ICP profile drives ABM scoring and persona selection
Similar-account and similar-prospect discovery via pgvector semantic search
External prospect sourcing via ZoomInfo, Apollo, or Hunter (bring your own credentials)
Buying-intent inbox: rank, acknowledge, and dismiss signals; account-brief generation
Excluded-companies do-not-contact list

Paid Media, Social & Newsletter

AI-generated LinkedIn ad creative variants (image + copy) from narrative pillars
LinkedIn Ads push — audiences, campaigns, and creatives via Campaign Manager API
Google Ads push (Search + Display) via the batch mutate API
LinkedIn Insight Tag config + auto-inject for retargeting; company-list audience CSV export
Ad approval workflow with budget caps and required reviewers
Organic LinkedIn posting (member + company page) and the Mango Scoop email newsletter

Sales Proposals & Contracts (CPQ)

Rep-facing proposals priced from the live package catalog
Platform tiers, suites, add-on apps, and services as line items
Discount ladder with reporting-chain approval (manager / director / exec by %)
Self-serve customer signing link or formal e-sign via the Contracts app
Auto-generated order-form PDF and contract document
Revisions, duplication, won / lost / negotiating tracking, and proposal analytics

AI Agent, Console, Content & Analytics

Natural-language Prospecting Agent (Ask AI) with ~20 GTM tools
Agent write-actions (create proposal, enroll, run play, generate accounts) with diff-preview confirmation
AI Console with an autonomy dial, inline approve/reject, and auto-governance alerts for stale ICP / pillars
Unified GTM Activity timeline filterable by competitor, topic, and intent
Visitor and marketing funnel analytics (cohort retention, conversion funnel, device, journey)
Content Library (testimonials, case studies, champions, AI-analyzed assets) with a semantic Knowledge Base

Limits & Specs

CI-context and topic-gate model: Nano tier (fast, cheap) with heuristic fallback
Outbound send channels: Email (in-app send) + LinkedIn (organic API / manual)
Enrichment vendors: ZoomInfo · Apollo · Hunter (bring your own credentials)
Ad platforms: LinkedIn Ads + Google Ads (Search/Display); dry-run mode for testing
Pricing: License required (per-tenant opt-in — contact sales)

Use cases

Visitor-to-demo capture

A visitor chats with the Product Advisor on the marketing site; the advisor extracts the competitor and pain points they mention, detects buying intent, and opens a Book-a-Demo request that lands pre-scored and routed to the right rep.

Autonomous outbound cadence

Build a Play from a plain-language brief — persona, segment, hook, and guardrails. The Prospecting Agent drafts each touch grounded in battle cards and evidence; after five approved drafts the Play earns autonomy and starts sending real email on cadence, with reply detection and CAN-SPAM unsubscribe built in.

Account-based targeting with intent

Generate target accounts from your ICP or a won-deal seed, enrich contacts from ZoomInfo/Apollo/Hunter, and work a ranked buying-intent inbox — acknowledging or dismissing signals and generating per-account briefs before outreach.

Pillar-grounded paid + organic launch

Turn a narrative pillar into a bundle of LinkedIn ad creative variants, freeze the ICP audience, route the campaign through budget-capped approvals, then push it live to LinkedIn Ads and Google Ads — while posting the organic version to the company page.

Quote-to-contract for reps

A rep prices a proposal from the live package catalog, applies a discount that routes to the right approver by reporting chain, then sends a self-serve signing link or generates a formal e-sign contract with an order-form PDF — tracking it through won/lost right in the app.

Resources

Mango GTM Datasheet (PDF)

Datasheet

Features, capabilities, pricing model, and FAQ on one downloadable sheet — share it with your team.

Mango IQ App Overview (Help)

Guide

Mango GTM reads Mango IQ competitive data. Start here to understand the CI layer that powers GTM scoring and outreach.

Product demos on YouTube (MangoApps)

Video

Watch product demos and walkthroughs on the MangoApps YouTube channel.

MangoApps — Book a Demo

Website

The public-facing demo request form powered by Mango GTM. See the inbound capture experience end-users land on.

FAQ

Mango GTM owns the revenue-side lifecycle end to end: Product Advisor chat and Book-a-Demo capture on the marketing site, deterministic lead scoring and routing, outbound prospecting with autonomous cadence Plays, account-based targeting with a buying-intent inbox, LinkedIn/Google paid media and organic social, an email newsletter, a content and knowledge library, and rep-facing sales proposals with approvals and e-sign — all steered by a natural-language Prospecting Agent and an AI Console.

Mango IQ observes and analyzes the competitive market (competitors, feature matrix, content gaps, keyword opportunities). Mango GTM acts on it — owning inbound capture, scoring, outbound cadences, paid media, and the proposal-to-contract flow. Mango IQ sees the market; Mango GTM works the pipeline.

Mango GTM runs without Mango IQ, but loses much of its edge without competitive context. The Prospecting Agent, CI-context extraction, and several score signals pull from Mango IQ's canonical services (battle cards, evidence bundles, content briefs).

Both. Email-channel drafts can be sent for real from the app via one-click delivery, with a CAN-SPAM unsubscribe link and inbound reply detection; autonomous Plays send on cadence once they've banked five human-approved drafts. LinkedIn-channel messages are drafted for you to send manually (organic posting to member/company pages is separate).

External prospect sourcing works with ZoomInfo, Apollo, and Hunter when you supply that vendor's credentials. Paid media pushes to LinkedIn Ads (Campaign Manager API) and Google Ads (Search + Display), with LinkedIn Insight Tag support for retargeting. Inbound demo requests sync to HubSpot's Form API. Clay/Clearbit adapters and automatic HubSpot engagement write-back are not yet built.

Reps build proposals priced from the live package catalog — platform tiers, suites, add-on apps, and services as line items. Discounts route for approval up the reporting chain by percentage (manager, then director, then executive), configurable per tenant. Once approved, send a self-serve signing link or generate a formal e-sign contract with an order-form PDF, and track the deal through won/lost/negotiating.

Access is role-gated: it's available to managers, admins, and super admins by default (configurable), and non-admin reps see their assigned leads (My Leads) but not routing rules or outreach generation. The app requires a license and is opt-in per tenant — it is disabled by default until an administrator enables it, and the license itself comes through your MangoApps account team.