Sales Onboarding (New AE)
A 30/60/90-day workspace for onboarding new account executives, coordinating training, certification, ride-alongs, pipeline creation, and manager check-ins in one workflow.
Every employee gets a seat — priced per employee in AI Productivity, quoted with this template ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
Built for: B2B SaaS sales · Enterprise technology · Business services · Financial services sales · Healthcare technology
Overview
Sales Onboarding (New AE) is a role-based workspace for coordinating a new account executive’s first 90 days. Its three stage-based task lists move from foundation and certification, to field practice and pipeline creation, to independent execution and a first deal. Milestones mark the key transitions: kickoff, foundational training, certification and shadowing, an initial account plan and qualified pipeline, demonstrated field execution, and the day-90 review. A 90-Day AE Ramp Readiness hill chart gives the ramp team a place to discuss progress without treating time served as proof of readiness.
Use this workspace when a new AE’s ramp depends on coordinated input from a manager, enablement, a solutions consultant, a peer coach, sales operations, or a People Partner. The four check-ins provide a defined cadence for setting weekly priorities, reviewing field practice, discussing pipeline and accounts, and checking enablement readiness. Role slots keep the template reusable: assign actual people after cloning, and make a specific DRI responsible for each task or follow-up.
This template is a coordination scaffold, not a substitute for your sales playbook, learning materials, CRM, or formal compliance process. Adapt the tasks, evidence of certification, first-deal expectations, and milestone dates to your sales cycle and onboarding policy. It may be more structure than needed for an experienced AE joining a small team with informal onboarding; it is also not a fit if you need a complete course curriculum or a system to manage customer records. Keep the ramp focused on observable work and decisions, and use check-ins to resolve blockers rather than merely report activity.
Standards & compliance context
- Use this workspace to coordinate training and ramp activities, but confirm any mandatory certification or policy requirements with your organization’s compliance and enablement owners.
- Follow company rules for customer data, call recordings, and account information, and avoid adding sensitive customer details to onboarding tasks unless the workspace is approved for that use.
- Have HR or the appropriate manager apply your organization’s policies for onboarding records, performance documentation, and access to employee information.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
What's inside this template
Members
Role-based member slots identify who supports the AE’s ramp and make it clear who should be assigned after the workspace is cloned.
- New Account Executive
- Sales Manager
- Sales Enablement Lead
- Solutions Consultant
- Peer Account Executive Coach
- Sales Operations Partner
- Human Resources or People Partner
Check ins
A defined cadence gives the AE and supporting roles recurring moments to set priorities, review field practice, inspect pipeline, and assess enablement readiness.
- Weekly Monday Ramp Check-in
- Weekly Friday Field Practice Debrief
- Biweekly Pipeline and Account Review
- Monthly Enablement Readiness Review
Milestones
Milestones make the major transitions in the 90-day ramp visible, from kickoff through independent execution and the next-quarter plan.
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Ramp kickoff and expectations aligned
Role scorecard, RACI, default visibility, check-in cadence, learning plan, and success measures are confirmed.
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Core tools and foundational training complete
Required access is working and the AE has completed initial product, market, process, and policy training.
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Certification and first shadowing complete
Foundational certification is passed and the AE has documented lessons from observed customer interactions.
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Initial account plan and qualified pipeline established
Priority accounts are RICE-ranked, plans are documented, and initial qualified opportunities are reviewed.
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Independent field execution demonstrated
The AE independently leads customer conversations, maintains CRM hygiene, and advances opportunities with appropriate support.
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Day-90 ramp review and next-quarter plan complete
Ramp outcomes, first-deal progress, capability gaps, coaching commitments, and next-quarter priorities are documented.
To-do lists
The stage-based task lists organize ramp work in the order an AE typically moves from foundation to field practice and independent execution.
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Days 1-30: Foundation and Certification
Establish role context, learn the product and sales motion, configure tools, and complete foundational certifications. DRI: New Account Executive; Accountable: Sales Manager.
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Days 31-60: Field Practice and Pipeline Creation
Move from learning to supervised execution through ride-alongs, account planning, discovery practice, and qualified pipeline creation. DRI: New Account Executive; Accountable: Sales Manager.
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Days 61-90: Independent Execution and First Deal
Demonstrate repeatable selling behavior, advance qualified opportunities, and execute toward the first-deal target with manager support. DRI: New Account Executive; Accountable: Sales Manager.
Hill charts
The readiness hill chart gives the ramp team a shared place to discuss progress and uncertainty based on evidence rather than time elapsed.
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90-Day AE Ramp Readiness
Track whether each ramp workstream is still being figured out, moving uphill through practice, or ready for independent execution.
How to use this template
- Clone the workspace for the incoming AE, set the start date and milestone due dates, and tailor the three task lists to your onboarding stages.
- Assign the member role slots to the AE, manager, enablement lead, solutions consultant, peer coach, sales operations partner, and People Partner who will support this ramp.
- Give every task a clear DRI, due date, and completion evidence, such as a passed certification, reviewed account plan, or observed field practice.
- Run the Monday ramp check-in and Friday field-practice debrief to update task status, discuss blockers, and record specific follow-up actions.
- Use the biweekly pipeline review and monthly enablement readiness review to assess account progress and skill development against agreed expectations.
- At day 90, review milestones and the readiness hill chart with the AE, document remaining gaps, and agree on the next-quarter plan.
Best practices
- Keep the three task lists aligned to ramp stages rather than reorganizing them by department or contributor.
- Assign each task a directly responsible individual and a due date, even when several roles contribute to the work.
- Define certification and readiness with observable evidence instead of relying on attendance or self-reported completion alone.
- Use the Monday check-in to agree on the week’s priorities and the Friday debrief to turn field observations into specific practice actions.
- Record pipeline expectations in terms of account quality and qualification criteria that match your sales motion, not just activity volume.
- Update the readiness hill chart when the team learns something material about the AE’s ability to execute, and note the evidence behind the update.
- Keep member slots role-based in the reusable template, then assign actual people in each cloned workspace.
- Write a welcome message that explains the ramp’s purpose, the first check-in, and where the AE should start.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What does this Sales Onboarding (New AE) template cover?
It organizes onboarding into three task lists: foundation and certification, field practice and pipeline creation, and independent execution and first deal. The workspace also includes ramp milestones, a 90-Day AE Ramp Readiness hill chart, and four check-ins for weekly progress, practice debriefs, pipeline review, and enablement readiness. It is a coordination structure, not a complete sales methodology or training curriculum.
Who should run the ramp and own the tasks?
The Sales Manager should coordinate the ramp and remain accountable for progress, while the New Account Executive owns their learning and execution tasks. The Sales Enablement Lead, Solutions Consultant, Peer Account Executive Coach, Sales Operations Partner, and People Partner contribute in their role-specific areas. Assign a DRI to each task so responsibility does not depend on who attends a check-in.
How often should the new AE and manager check in?
Use the Weekly Monday Ramp Check-in to set priorities and surface blockers, and the Weekly Friday Field Practice Debrief to review calls, role-play, or ride-alongs. Hold the Biweekly Pipeline and Account Review as the new AE begins account planning and qualification. Use the Monthly Enablement Readiness Review to assess training and certification progress; adjust the cadence if the sales cycle or onboarding schedule requires it.
Does this template meet sales, HR, or industry compliance requirements?
The workspace helps document onboarding activities and ownership but does not establish compliance with a particular law, sales standard, or company policy. Adapt training, customer-data handling, product claims, and required certifications to your organization’s policies and the markets you serve. Have the relevant compliance, legal, or HR owner review any required controls before rollout.
What are common pitfalls when using this ramp workspace?
A common failure is marking training complete without confirming that the AE can apply it in a field scenario. Another is leaving first-deal or pipeline expectations vague, which makes progress hard to assess consistently. Assign a DRI and due date to each task, record blockers during check-ins, and update the hill chart based on demonstrated readiness rather than elapsed time.
Can I customize the stages, roles, and success criteria?
Yes. Rename or reorder the three task lists to match your actual onboarding stages, and adjust milestones for your sales motion, product complexity, and certification requirements. Keep member slots role-based, then assign the people in your organization after cloning. Define what evidence counts for readiness, such as a reviewed account plan or an observed customer conversation.
Does the template connect to CRM, training, or other sales tools?
The template creates a workspace structure; it does not include integrations. Add links or references to your approved CRM, learning platform, call-review process, and sales documentation through your team’s normal setup. Keep customer records and sensitive information in the systems authorized for them rather than copying unnecessary details into onboarding tasks.
How should we roll this out for a new AE?
Clone the workspace for the new hire, assign the role slots, and set milestone dates based on the hire’s start date and your onboarding calendar. The manager and AE should review the welcome post and agree on first-month expectations at the kickoff. Then use the Monday and Friday check-ins to update tasks, capture blockers, and revise the next actions.
Why use this instead of an ad-hoc checklist?
An ad-hoc checklist can track tasks but often leaves ownership, review cadence, and readiness decisions scattered. This template connects stage-based task lists to milestones, named role slots, recurring check-ins, and a 90-day readiness view. It is most useful when the ramp involves several contributors; a very small team with a short, informal onboarding process may prefer a simpler checklist.
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Every employee gets a seat. Request pricing for AI Productivity and we quote into a workspace with Sales Onboarding (New AE) ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.