Intranet Campaign Page
An intranet campaign page for launching one internal initiative with a clear message, supporting resources, and a single call to action. Use it to help employees understand the campaign, find what they need, and take the next step.
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Overview
This intranet campaign page template is a landing page for one internal initiative that needs clarity, urgency, and a single next step. It gives you a hero area for the campaign message, a section for the audience and required action, supporting resources, and a call to action that points employees to the right place.
Use it when you need employees to notice, understand, and act on something specific: a policy change, training requirement, benefits window, system migration, safety reminder, or engagement campaign. The page works well as the hub for email links, banners, and intranet navigation because it keeps the message in one place and reduces repeated questions.
Do not use this template for broad department homepages, ongoing knowledge bases, or multi-topic news pages. It is also a poor fit when the campaign has no clear action, no deadline, or no owner. If the initiative needs many audiences, multiple workflows, or extensive documentation, split it into linked pages instead of forcing everything into one landing page. The strongest version of this template is concise, audience-specific, and easy to scan on first visit.
Standards & compliance context
- If the campaign involves policy, legal, or HR obligations, route the page through the appropriate reviewer before publishing.
- For accessibility, keep headings clear, link text descriptive, and CTA labels understandable without relying on color or layout alone.
- If the page is used for mandatory training or acknowledgements, make the required audience and deadline explicit to support auditability.
- When the campaign includes region-specific rules, localize the page rather than assuming one message fits every site or jurisdiction.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
What's inside this template
No items.
- question
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Explain the business reason, employee benefit, or organizational goal in plain language.
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Summarize the change, launch, or reminder employees need to understand.
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State the required action, deadline, or next step clearly.
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Read the summary and understand the goal of the initiative.
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Use the links below to find guides, FAQs, or training materials.
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Submit the form, register, enroll, or finish the assigned task.
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A short summary of the initiative and its goals.
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Answers to the most common employee questions.
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Step-by-step instructions, job aids, or training content.
- Who is this campaign for?
- What do I need to do?
- Where can I get help?
- {{cta_label}}
How to use this template
- 1. Set the page title, hero message, and CTA label so the campaign name and required action are obvious at a glance.
- 2. Add a short section that explains who the campaign is for, what changes, and what employees need to do next.
- 3. Link the most important supporting resources, such as forms, policy pages, training modules, FAQs, or contact details.
- 4. Assign a content owner, reviewer, and update cadence so deadlines, links, and instructions stay current throughout the campaign.
- 5. Publish the page, then use it as the destination for email, banners, and other intranet promotions so all traffic lands on one source of truth.
Best practices
- Lead with the action, not the background, so employees know what to do before they scroll.
- Keep the page focused on one campaign and one primary CTA to avoid competing instructions.
- Use plain language for deadlines, eligibility, and required steps so non-specialists can act without help.
- Place the most important links near the top and label them by task, not by file name.
- Write audience-specific copy when the campaign applies differently by role, location, or employment group.
- Review every link before launch and again after any content update to prevent dead ends.
- Archive or repurpose the page when the campaign ends so stale instructions do not stay visible.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What is this template best used for?
Use it for a single internal campaign that needs a clear landing page, such as a policy rollout, benefits enrollment, training push, or workplace change. It works best when employees need one place to understand the initiative, find supporting materials, and complete one action. It is not meant to replace a full knowledge base or a long-form project site.
How often should a campaign page be updated?
Update it whenever the campaign changes, especially when deadlines, instructions, or supporting links change. For time-bound initiatives, review it before launch, midway through the campaign, and at closeout. If the page stays live after the campaign ends, replace the CTA with a redirect to the next relevant page or archive note.
Who should own and maintain this page?
The page is usually owned by the campaign lead, internal communications, HR, operations, or the department running the initiative. A content owner should be named so updates do not depend on a single person remembering to edit it. If the campaign affects multiple teams, assign one accountable owner and one reviewer from the affected function.
What should be included on the page besides the main announcement?
Include the key message, who the campaign is for, what employees need to do, supporting resources, and where to get help. If the action is complex, add a short FAQ or step-by-step section so people do not have to hunt across the intranet. Keep the page focused on one campaign rather than mixing in unrelated news or policies.
How does this compare with sending an email or posting a news item?
An email can announce the campaign, but this page gives employees a stable place to return to for details, links, and updates. A news item is useful for awareness, while this landing page is better for action and reference. Use the page as the source of truth and link to it from email, news, and banners.
Can this template support regulatory or policy-driven campaigns?
Yes, as long as the content is reviewed by the right policy, legal, or compliance owner before publishing. It is a good fit for campaigns tied to mandatory training, acknowledgements, safety procedures, or policy changes. Make sure the page states any required deadlines, audience restrictions, and escalation path clearly.
What are the most common mistakes with campaign pages?
The most common mistake is making the page too broad, with multiple goals and too many calls to action. Another issue is burying the action under marketing copy instead of stating exactly what employees need to do. Broken links, stale deadlines, and unclear ownership also reduce trust quickly.
Can this page be customized for different audiences or regions?
Yes, and it should be if the campaign applies differently by role, site, or region. Use audience-specific sections, localized deadlines, and region-appropriate resources where needed. If the campaign has multiple variants, create linked pages rather than overloading one page with every exception.
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