Intranet Campaign Page
The Intranet Campaign Page is a ready-to-customize landing page for an internal initiative, with a campaign hero, quick links, progress context, practical guidance, and clear next steps.
Every employee gets a seat — priced per employee in Communications & Intranet, quoted with this template ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
Built for: Healthcare · Financial services · Technology · Professional services · Education
Overview
The Intranet Campaign Page is a landing-page example for introducing an internal initiative and guiding employees from awareness to action. Its Better Meetings sample opens with a campaign promise and two calls to action, then gives readers quick links to a team conversation, a meeting checklist, and a story-submission form. Supporting sections provide pilot context, practical campaign guidance, and a clear route to participate or get help. The sample copy is designed to be adapted, not published unchanged.
Use this page when an initiative needs one stable, easy-to-share destination that explains what is changing, what employees can do, where to find supporting material, and who coordinates the effort. It works well alongside a company or department announcement: use the announcement to reach people, then direct them here for the guide, resources, and next steps. Keep navigation hub-and-spoke by linking to deeper resources rather than reproducing their full contents on the campaign page.
Before launch, name an accountable campaign owner, confirm resource permissions, and replace illustrative dates, duration, contacts, and links. Review the page on a stated cadence during the campaign and assign someone to resolve questions or broken links. Do not use this layout as the sole home for a permanent policy, complex process, or large resource collection; those need a maintained policy or knowledge page with its own navigation and content owners. At campaign close, retire the page or move enduring guidance to the appropriate intranet destination.
Standards & compliance context
- For an intranet page available only to employees or another restricted audience, review the finished page against WCAG 2.1 AA, including keyboard navigation, contrast, heading structure, and accessible link labels.
- If campaign content makes claims about health, safety, privacy, or regulated work, obtain review from the responsible subject-matter and compliance owners before publication.
- Confirm that participation forms collect only information needed for the campaign and link to the organization’s approved privacy notice and handling process where applicable.
- Set an owner and review date for campaign content so temporary instructions and links do not remain presented as current after the initiative ends.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
How to use this template
- Set the page title, audience, campaign objective, owner, schedule, and escalation contact, replacing the Better Meetings example details with approved information.
- Update the hero image hint, subheading, body, and primary and secondary CTA destinations so employees can identify the initiative and choose a concrete next step.
- Edit the quick links to point to working guides, checklists, forms, and resource pages, and test each destination with an employee-level account.
- Assign team leads or other named roles to run local activities, and publish the page only after the linked materials and support route are ready.
- Review participation feedback, page accuracy, and broken links on the campaign cadence, then revise the guidance or calls to action based on what employees report.
- At the campaign end, record lessons, close or redirect temporary forms, and archive the page or transfer evergreen content to an owned reference page.
Best practices
- Write the hero headline as a specific employee-facing outcome and keep the subheading to one clear explanation of who the campaign serves.
- Make each quick link describe an observable action, such as using a checklist or submitting a campaign example, rather than naming a vague topic.
- Treat sample durations and campaign statements as illustrative content and replace them with approved dates, commitments, and participation instructions.
- Give the page one accountable owner and show readers where to take questions, report a broken link, or escalate a concern.
- Keep campaign explanations on the landing page brief and link to deeper guides so employees can scan first and read more only when needed.
- Check every destination for access permissions, mobile usability, and meaningful link text before sharing the page broadly.
- Review the page on a scheduled cadence and remove expired forms, outdated progress details, and links that no longer support the campaign.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What kind of initiative fits this campaign page?
Use it for a focused internal effort such as improving meeting habits, introducing a new workplace process, or encouraging participation in a learning program. The sample Better Meetings campaign shows how to pair a clear promise with practical actions and resources. It is less suited to evergreen policy content that needs a searchable reference page.
How long should a campaign page stay live?
Set a start date, review cadence, and end or transition date before publishing. The example uses a six-week pilot period as illustrative content, which you should replace with the real campaign schedule. At the end, either archive the page or convert lasting guidance into an owned knowledge page.
Who should own and update the page?
Assign a campaign owner to maintain the page, links, and calls to action, and name subject-matter owners for any linked guidance. In the example, the People Experience team coordinates the campaign while team leads run local experiments. Define an escalation contact for broken resources or questions that cannot be answered on the page.
Does this template satisfy accessibility or regulatory requirements?
The layout provides a starting point, not a compliance certification. For an audience-restricted intranet page, check WCAG 2.1 AA accessibility, including keyboard access, heading order, contrast, and meaningful link text. If the campaign concerns a regulated process, have the relevant legal, privacy, or compliance owner approve the content before publishing.
What is a common mistake when launching a campaign page?
A frequent pitfall is publishing a persuasive hero but leaving the next action unclear or linking to unfinished resources. Verify every CTA and assign an owner to each linked page before launch. Also replace illustrative pilot details and sample wording so readers do not mistake them for approved commitments.
How should we customize the page for our initiative?
Keep the hero focused on the audience and the change you want them to make, then tailor quick links to the three or four actions they need most. Replace the example campaign name, duration, owners, resource links, and participation instructions with approved details. Use short, specific copy and avoid adding sections that do not help a reader understand, act, or get support.
Can this page connect to our existing intranet resources and forms?
Yes, update the sample links to point to your organization’s campaign guide, resource library, form, or relevant contact channel. Test access using the same audience permissions employees will have, including any restricted destinations. Keep link labels descriptive so people know what opens before they select them.
How is a campaign page better than an email or a collection of links?
A campaign page gives employees one stable destination with a consistent message, organized resources, and a visible call to action. Email can announce the initiative, but its instructions and links become difficult to find later. Use the page as the source of truth and link to it from announcements and team communications.
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Ready to use this template?
Every employee gets a seat. Request pricing for Communications & Intranet and we quote into a workspace with Intranet Campaign Page ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
