Intranet Homepage Content Plan
Plan an intranet homepage that names each section owner, sets refresh cadence, and keeps the page focused on the employee tasks that matter most.
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Overview
This intranet homepage content plan template helps you define what belongs on the homepage, who owns each section, how often it should be reviewed, and how governance works when content goes stale. It is designed for planning a page that acts as a hub: the place employees go to find key links, read timely updates, and reach the most important tasks without digging through the site.
Use it when you are building a new intranet homepage, auditing an existing one, or preparing a refresh after the page has drifted into clutter. It is especially useful for company, department, and team site_type pages with a landing page page_type, where the homepage must balance navigation, announcements, and task shortcuts. The template supports a utility or balanced visual_mode and works well with hub-and-spoke navigation, role-based landing pages, and progressive disclosure.
Do not use it as a generic content calendar or a full site map. If the homepage is mostly static policy links, a simpler policy_links page may be better. If the page is overloaded with news, events, and campaigns, this plan will help you decide what to remove, not justify adding more. The goal is a homepage that stays current, has clear accountability, and keeps the employee experience focused on find, do, know, and connect.
Standards & compliance context
- If the homepage includes audience-restricted content, make sure the page structure and labels support WCAG 2.1 AA accessibility for keyboard and screen reader users.
- For policy, HR, or safety sections, align review cadence with the governing policy owner so outdated guidance is not left visible.
- If the homepage surfaces regulated notices or employee communications, document approval and publication responsibility before launch.
- Use the plan to support internal governance and recordkeeping, but do not treat it as a legal substitute for formal policy control.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
What's inside this template
No items.
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Identify the main audience groups, such as all employees, managers, frontline staff, or a specific location or function.
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List the most common actions the homepage should support, such as finding news, policies, links, tools, or contacts.
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Define what a successful homepage looks like, such as faster access to key information, higher engagement, or fewer help requests.
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Purpose, message, and the date it should next be reviewed.
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What content appears here, who publishes it, and what qualifies for inclusion.
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The approved link set, update owner, and rules for adding or removing links.
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Which events belong on the homepage and how far in advance they should be promoted.
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Key guides, policies, or tools that should be highlighted and when they expire.
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Capture the content change, target section, business reason, and desired publish date.
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Confirm the message is accurate, relevant, and appropriate for the homepage.
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Assign a named role placeholder such as {{section_owner}} to approve updates before publishing.
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Post the approved content and record the publish date, version, and next review date.
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Use for urgent announcements, rotating banners, or time-sensitive alerts.
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Use for featured resources, campaign highlights, and curated links.
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Use for evergreen sections, audience messaging, and homepage layout reviews.
- Sections with named owners
- Sections past review date
- Average refresh cycle
- Does every homepage section have a named owner?
- Is the refresh cadence realistic?
- Are stale items removed or updated on schedule?
- Is the homepage focused on the most important employee tasks?
How to use this template
- List every current homepage section and name the section owner, review owner, and backup owner using role placeholders where needed.
- Set the intended refresh cadence for each section and mark which items are evergreen, time-bound, or dependent on other teams.
- Review the homepage against employee tasks and remove sections that do not support find, do, know, or connect.
- Assign review dates and escalation rules so stale items are updated, archived, or removed on schedule.
- Use the plan in quarterly governance reviews to confirm the homepage still reflects the most important employee needs.
Best practices
- Keep the homepage focused on a small number of high-value sections so employees can scan it quickly.
- Give every section a named owner and a backup owner so updates do not stall when one person is unavailable.
- Use shorter refresh cycles for alerts, news, and featured links than for evergreen navigation or policy sections.
- Remove expired items instead of burying them lower on the page, because stale content damages trust.
- Group sections by employee task, not by internal department structure, so the page supports real workflows.
- Review the homepage on a fixed cadence and compare it against current priorities, not last quarter's assumptions.
- Keep the plan editable with role-based placeholders so it can be reused across sites and teams.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What does this intranet homepage content plan template cover?
It covers the core homepage sections, who owns each section, when each section should be reviewed, and how stale content is handled. Use it to map the homepage as a working page rather than a static banner. The template also helps you check whether the homepage is serving employee tasks instead of becoming a catch-all.
Who should own the homepage sections?
Each section should have a named owner or role placeholder, such as {{team_name}} or {{content_owner}}. In practice, ownership usually sits with internal communications, workplace experience, HR, IT, or a department lead depending on the section. The key is that ownership is explicit enough that someone can update the section without guessing.
How often should homepage sections be refreshed?
Refresh cadence depends on the section type and how quickly the information changes. News, alerts, and featured links usually need a shorter cycle than evergreen policy or navigation sections. This template helps you set a realistic cadence so the homepage does not accumulate stale items that erode trust.
Is this template meant for a company, department, or team intranet?
It can be used for a company-wide homepage, a department landing page, or a team-specific intranet page. The section mix should match the site_type and page_type you are planning, with a narrower scope for team or project pages. If the homepage is audience-restricted, keep the content tightly aligned to that audience's daily tasks.
How does this help with governance and stale content?
The template makes review dates and ownership visible so governance is part of the page plan, not an afterthought. That supports the common intranet principle of removing or updating content before it becomes misleading. It also gives reviewers a simple way to spot sections that are overdue or no longer useful.
What are the most common mistakes this plan helps prevent?
A common mistake is filling the homepage with too many announcements, which pushes important tasks out of view. Another is leaving sections without owners, so no one feels responsible for updates. The template also helps prevent stale links, outdated alerts, and a homepage that reflects internal politics more than employee needs.
Can this template be customized for different homepage layouts?
Yes. You can adapt the section list for a hub-and-spoke homepage, a role-based landing page, or a more editorial layout. Keep the ownership, cadence, and review fields intact even if the visual_mode changes, because those are what make the plan operational.
How does this compare with planning the homepage ad hoc in a meeting?
An ad hoc meeting can decide what should appear on the homepage, but it often leaves ownership and review timing undocumented. This template turns those decisions into a reusable plan that can be reviewed, assigned, and audited later. That makes it easier to keep the homepage current after launch.
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