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compliance

Alt-Text Compliance Audit

Use this Alt-Text Compliance Audit template to review intranet pages, knowledge articles, and other content for missing or weak alternative text on non-decorative images. It helps you document exceptions, assign fixes, and close WCAG 2.2 SC 1.1.1 findings cleanly.

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Overview

The Alt-Text Compliance Audit template is built for reviewing pages that contain images and determining whether each non-decorative image has an appropriate text alternative. It gives you a structured way to document the page, count images in scope, separate decorative from meaningful content, and verify whether alt text is descriptive, specific, and aligned to the image’s purpose.

Use this template when you need to audit intranet pages, knowledge articles, policy pages, training content, or other web content against WCAG 2.2 Success Criterion 1.1.1. It is especially useful when content teams publish screenshots, charts, icons, diagrams, or functional images that can be misunderstood by screen reader users if the text alternative is weak or missing. The audit also helps you capture exceptions, assign remediation, and record evidence for closure.

Do not use this template as a general content quality checklist or for pages with no meaningful images. It is also not the right tool for evaluating color contrast, keyboard navigation, headings, or form labels; those need separate accessibility checks. If an image is purely decorative, repeated, or already fully described in nearby text, the audit should document that treatment rather than forcing unnecessary alt text. The goal is to produce a clear, defensible record of what was reviewed, what needs fixing, and what can be closed.

Standards & compliance context

  • This template supports WCAG 2.2 Success Criterion 1.1.1 by checking that non-text content has appropriate text alternatives or is correctly identified as decorative.
  • It helps organizations document accessibility due diligence under common web accessibility programs and internal governance policies.
  • If your organization follows broader accessibility standards, the audit can be paired with WCAG review workflows for images, captions, and complex visual content.
  • For public-sector or regulated environments, the template can support evidence collection for accessibility remediation and exception tracking without replacing formal legal review.

General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.

What's inside this template

Inspection Scope and Content Identification

This section establishes exactly what page or asset is being reviewed so the audit stays tied to one content item and one owner.

  • Content location and title documented (weight 2.0)

    Record the page URL, article title, repository path, or content identifier being audited.

  • Content type identified (weight 2.0)

    Select the content type being reviewed.

  • Images in scope counted (weight 2.0)

    Enter the number of images reviewed on the page or within the content set.

  • Non-decorative images identified for alt text review (weight 3.0)

    Enter the number of images that convey information, function, or meaning and therefore require descriptive alt text.

  • Decorative images identified and excluded from alt text requirement (weight 3.0)

    Enter the number of decorative images that are appropriately treated as decorative.

  • Content owner or remediation contact identified (weight 3.0)

    Record the owner, editor, or team responsible for remediation if deficiencies are found.

Alt Text Presence and Quality

This section checks whether meaningful images have alt text that actually communicates the image’s purpose instead of just naming the file.

  • All non-decorative images have alt text (critical · weight 8.0)

    Verify that every image conveying information or function includes an alt attribute or equivalent text alternative.

  • Alt text is descriptive and specific to the image purpose (critical · weight 8.0)

    Assess whether alt text communicates the image’s meaning, function, or content rather than merely naming the file or saying ‘image’.

  • Alt text avoids redundant or misleading wording (weight 4.0)

    Check that alt text does not repeat nearby text unnecessarily, over-describe decorative details, or misrepresent the image.

  • Functional images describe the action or destination (critical · weight 5.0)

    Verify that icons, buttons, linked images, and other functional graphics describe the action, purpose, or destination rather than only visual appearance.

  • Complex images have equivalent text or long description (critical · weight 5.0)

    Check whether charts, diagrams, infographics, or screenshots with important detail include adjacent text, long description, or equivalent narrative content.

Decorative and Redundant Image Handling

This section prevents unnecessary screen reader noise by confirming that decorative, repeated, or already-described images are handled correctly.

  • Decorative images are marked appropriately (critical · weight 6.0)

    Verify that purely decorative images are marked so they are ignored by screen readers, such as using empty alt text or an equivalent approved method.

  • Repeated icons or logos do not create unnecessary noise (weight 3.0)

    Check that repeated branding, repeated icons, or duplicate imagery do not create redundant announcements for assistive technology users.

  • Image captions and nearby text do not conflict with alt text (weight 3.0)

    Verify that captions, headings, or nearby text align with the alt text and do not create contradictory or confusing meaning.

  • Text embedded in images has a text alternative (critical · weight 3.0)

    Check that screenshots, banners, or graphics containing essential text are accompanied by equivalent text in the page content or alt text where appropriate.

Accessibility and Compliance Validation

This section turns the review into a defensible compliance record by tying findings to WCAG expectations, severity, and remediation ownership.

  • WCAG 2.2 Success Criterion 1.1.1 met for reviewed images (critical · weight 8.0)

    Confirm that the reviewed content meets the requirement for non-text content by providing text alternatives for meaningful images.

  • Known accessibility exceptions documented (weight 4.0)

    Record whether any exceptions, legacy constraints, or approved remediation deferrals are documented with an owner and target date.

  • Deficiencies classified by severity (weight 4.0)

    Classify the highest observed deficiency level for the content reviewed.

  • Remediation due date recorded (weight 4.0)

    Enter the target date and time for correcting any identified alt-text deficiencies.

  • Corrective action assigned (weight 5.0)

    Document the person or team responsible for fixing the deficiency and validating the correction.

Audit Summary and Closure

This section captures the final result, evidence, and sign-off so the audit can be tracked, reviewed, and closed without ambiguity.

  • Photo or screenshot evidence attached (weight 4.0)

    Attach evidence showing representative images, alt text fields, or the content state reviewed.

  • Overall audit result (critical · weight 4.0)

    Select the final result of the audit.

  • Summary of deficiencies and remediation notes (weight 4.0)

    Summarize the observed alt-text deficiencies, affected content, and remediation actions needed.

  • Inspector acknowledgment (weight 3.0)

    Inspector confirms the audit findings and recorded observations.

How to use this template

  1. 1. Record the page location, title, content type, and content owner so the audit clearly identifies the exact asset being reviewed.
  2. 2. Count all images on the page, then separate non-decorative images from decorative or redundant images before checking alt text quality.
  3. 3. Review each non-decorative image to confirm the alt text is present, specific, and accurate for the image’s function, meaning, or destination.
  4. 4. Flag complex images, charts, screenshots, or text-heavy graphics that need a longer text equivalent or linked description instead of a short alt attribute.
  5. 5. Document deficiencies, severity, exception status, remediation due dates, and the assigned corrective owner, then attach evidence and close the audit with an overall result.

Best practices

  • Write alt text for the image’s purpose, not its appearance, unless the appearance itself is the point of the content.
  • Keep decorative images out of the screen reader path by documenting them as decorative instead of giving them vague alt text like 'image' or 'graphic'.
  • For functional images, describe the action or destination so users understand what happens when the image is activated.
  • Use nearby text and captions to avoid duplication when the same information is already fully stated on the page.
  • Treat charts, diagrams, and screenshots as complex images when a short alt attribute cannot convey the same meaning.
  • Photograph or capture the page state at the time of review so remediation can be verified against the exact version audited.
  • Assign each deficiency to a named owner with a due date, and do not close the audit until the corrected content is rechecked.

What this template typically catches

Issues teams running this template most often surface in practice:

Missing alt text on screenshots used in knowledge articles.
Alt text that repeats the file name, page title, or surrounding heading instead of describing the image.
Functional icons that do not explain the action, such as download, open, search, or expand.
Decorative images that are not marked as decorative and create unnecessary screen reader noise.
Charts and diagrams with only a short alt label when a longer text equivalent is needed.
Text embedded in images with no accompanying text alternative.
Captions that conflict with the alt text or describe a different image purpose.
Repeated logos or icons that are announced every time they appear, making the page harder to navigate.

Common use cases

HR Content Manager Reviewing Policy Pages
An HR team audits policy pages that include process diagrams, screenshots, and banner images before publishing them to the employee portal. The template helps the reviewer separate decorative artwork from meaningful visuals and assign fixes to the right content owner.
Knowledge Base Editor Checking Support Articles
A support documentation team uses the audit to verify that troubleshooting screenshots and interface callouts have accurate alt text. It is especially useful when articles include step-by-step images that must be understandable to screen reader users.
Accessibility Specialist Remediating Intranet Pages
An accessibility specialist runs the audit across high-traffic intranet pages to track missing alt text, redundant icons, and complex images that need longer descriptions. The output becomes a remediation log with severity, due dates, and owner assignments.
Training Coordinator Reviewing LMS Modules
A training coordinator checks course pages and slide exports that contain charts, diagrams, and embedded text images. The audit helps confirm that learners who use assistive technology receive equivalent information.

Frequently asked questions

What content should I include in an Alt-Text Compliance Audit?

Use it for intranet pages, knowledge base articles, policy pages, training content, and any other page that contains meaningful images. Include non-decorative images, functional icons, charts, screenshots, and any image with text embedded in it. Decorative images can be reviewed for correct exclusion, but they should not be treated as required alt text items. If a page has no meaningful images, document that the page was reviewed and no in-scope items were found.

How often should this audit be run?

Run it whenever new content is published, major pages are updated, or a scheduled accessibility review is due. Many teams also use it as part of a monthly or quarterly content QA cycle for high-traffic intranet and help-center pages. If your organization publishes regulated or employee-facing content frequently, a recurring cadence helps prevent backlogs. Re-audit after remediation to confirm the corrected alt text is actually in place.

Who should complete this audit?

A content owner, accessibility reviewer, QA specialist, or trained compliance auditor can complete it. The key is that the reviewer understands the difference between decorative, functional, and complex images and can judge whether the text alternative matches the image’s purpose. For remediation, the audit should assign a clear owner, such as the page author, communications team, or web editor. If your organization has an accessibility program, route findings through that workflow.

Does this template map to WCAG requirements?

Yes. It is designed to support WCAG 2.2 Success Criterion 1.1.1 for non-text content by checking whether meaningful images have appropriate text alternatives. It also helps document cases where a decorative image is correctly excluded or where a complex image needs a longer description. The template is useful for internal compliance tracking, but it does not replace legal review or a formal accessibility assessment. If your organization follows broader accessibility policies, you can add those requirements in the notes section.

What are the most common mistakes this audit catches?

The most common issues are missing alt text, alt text that repeats the file name or page heading, and functional images that do not describe the action or destination. Teams also miss decorative images that are not properly marked, which creates noise for screen reader users. Another frequent problem is charts or screenshots that need a longer text equivalent but only have a short label. This template makes those gaps visible and assignable.

How do I handle logos, icons, and repeated images?

Logos and repeated icons should be reviewed for whether they add meaning or simply repeat information already available nearby. If they are decorative or redundant, document that they are excluded from the alt text requirement or handled in a way that avoids unnecessary screen reader noise. If an icon is functional, its alt text should describe the action, such as opening a menu or downloading a file. The goal is to match the image’s role, not force every image into the same treatment.

Can I customize this for different departments or content types?

Yes. You can add department-specific fields for page type, content owner, remediation priority, or approval status. Teams often tailor the audit for HR policies, IT knowledge articles, training modules, or marketing pages because each has different image patterns and review needs. You can also add a severity scale or exception reason list if your workflow requires it. The structure is flexible as long as it still captures the image, the issue, and the corrective action.

How does this compare with ad hoc image reviews?

Ad hoc reviews usually catch obvious missing alt text but miss patterns, exceptions, and follow-up ownership. This template gives you a repeatable record of what was reviewed, what was excluded, what failed, and who is responsible for fixing it. That makes it easier to track remediation and prove due diligence during an accessibility review. It also reduces the chance that complex images or functional icons are handled inconsistently across pages.

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