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Product Launch

Cross-functional product launch — eng, marketing, sales, support all aligned on milestones and weekly status.

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Built for: SaaS Software Hardware Consumer

What's inside this template

Channels

  • launch-general
    Daily coordination across functions
  • launch-blockers
    Escalations only — needs leadership eyes

Check ins

  • Launch standup
    What shipped yesterday, what ships today, blockers?

Milestones

  • Code complete
  • Internal beta
  • External beta (design partners)
  • GA launch day
  • 7-day post-launch retro

Task lists

  • Engineering
  • Marketing
  • Sales & Success
  • Support

Hill charts

  • Engineering → marketing → enablement → launch day

Common use cases

Major feature launch
New product GTM
Beta-to-GA milestone

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