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Run: In-Store Customer Experience Survey

An in-store customer experience survey for capturing store-by-store feedback on greeting, service, checkout, and store condition. Use it to compare locations...

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Store Visit Details

Which store location did you visit today? (required)

Enter the store name, number, or city/address so responses can be attributed to the correct location.

Approximately what time did you visit?

Select the time window that best matches your visit. This helps identify peak-hour service patterns.

What was the primary purpose of your visit?

Select the one that best applies.

Greeting & First Impression

You were greeted promptly and warmly when you entered the store. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

The store entrance and entrance area were clean, organized, and inviting. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

If you rated either question above a 3 or lower, please tell us what happened.

Your specific feedback helps us coach the right behaviors at this location.

Staff Service & Product Help

A team member was available when you needed assistance. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

The team member who helped you was knowledgeable about the products or services. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

The team member was friendly, respectful, and made you feel valued as a customer. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

If any service interaction fell short of your expectations, please describe what occurred.

Specific examples (e.g., 'no one offered to help for 10+ minutes') are most useful for coaching.

Checkout Experience

The checkout process was fast and efficient. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

The cashier or self-checkout area was staffed appropriately for the volume of customers. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

Your transaction was handled accurately (correct pricing, discounts applied, receipt provided). (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

If your checkout experience rated 3 or lower on any item, what specifically went wrong?

E.g., long wait, pricing error, self-checkout malfunction, unfriendly cashier.

Store Condition & Layout

The store was clean, tidy, and free of hazards throughout your visit. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

Shelves were well-stocked and products were easy to find. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

Signage, pricing labels, and promotional displays were clear and accurate. (required)

1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree

If you noticed any specific store condition issues, please describe them.

E.g., spill in aisle 4, empty shelves in dairy, incorrect price tag on end cap.

Overall Impression & Likelihood to Return

Overall, how satisfied were you with your experience at this store today? (required)

1 = Very dissatisfied · 2 = Dissatisfied · 3 = Neutral · 4 = Satisfied · 5 = Very satisfied

How likely are you to return to this specific store location? (required)

1 = Very unlikely · 2 = Unlikely · 3 = Neutral · 4 = Likely · 5 = Very likely

How likely are you to recommend this store location to a friend or family member? (required)

1 = Very unlikely · 2 = Unlikely · 3 = Neutral · 4 = Likely · 5 = Very likely. This is our store-level promoter indicator.

What is the single most important thing this store could do to improve your experience?

Please be as specific as possible — your answer directly informs what this location focuses on next.

Is there anything else you'd like to share about your visit today?

Any additional comments, compliments, or concerns are welcome.

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