New Store Opening Feedback Survey

Collect customer and associate feedback after a new store opening to improve future launch planning, store readiness, and the opening-day experience.

Overall Experience

• How satisfied were you with your overall experience during the new store opening?
  Strongly disagree / Strongly agree
• How likely are you to visit or recommend this store again based on your opening-day experience?
  Strongly disagree / Strongly agree
• What was the primary reason for your overall rating?
  Please share the main factor that influenced your score.

Store Readiness & Experience

• The store was easy to find and access on opening day.
  Strongly disagree / Strongly agree
• The store layout, signage, and wayfinding made it easy to shop.
  Strongly disagree / Strongly agree
• Products were well-stocked and available when I needed them.
  Strongly disagree / Strongly agree
• The checkout or service process was efficient and well-organized.
  Strongly disagree / Strongly agree
• What was the biggest operational issue, if any, that you noticed?
  Use this to capture specific issues such as wait times, stock gaps, signage, or staffing.

People, Service & Launch Execution

• Store associates were friendly, helpful, and knowledgeable.
  Strongly disagree / Strongly agree
• The team seemed prepared and confident during the opening.
  Strongly disagree / Strongly agree
• I felt welcomed and supported by the store team.
  Strongly disagree / Strongly agree
• What did the team do especially well, or what should they improve for future openings?
  Capture specific examples that can inform future launch training and staffing.

Future Launch Improvements

• Which of the following would most improve future store openings?
  Select all that apply: clearer signage, more staff, better product availability, shorter wait times, improved parking/access, more opening-day communication, other
• What is one change that would most improve the next store opening?
  Please share the single most important improvement.
• Anything else you'd like to share about this store opening?
  Final open comment.