In-Store Customer Experience Survey

Location-level survey to capture in-store customer experience on greeting, service, checkout speed, and store condition — designed for store-by-store comparison and actionable service improvement.

Store Visit Details

• Which store location did you visit today?
  Enter the store name, number, or city/address so responses can be attributed to the correct location.
• Approximately what time did you visit?
  Select the time window that best matches your visit. This helps identify peak-hour service patterns.
• What was the primary purpose of your visit?
  Select the one that best applies.

Greeting & First Impression

• You were greeted promptly and warmly when you entered the store.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• The store entrance and entrance area were clean, organized, and inviting.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• If you rated either question above a 3 or lower, please tell us what happened.
  Your specific feedback helps us coach the right behaviors at this location.

Staff Service & Product Help

• A team member was available when you needed assistance.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• The team member who helped you was knowledgeable about the products or services.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• The team member was friendly, respectful, and made you feel valued as a customer.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• If any service interaction fell short of your expectations, please describe what occurred.
  Specific examples (e.g., 'no one offered to help for 10+ minutes') are most useful for coaching.

Checkout Experience

• The checkout process was fast and efficient.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• The cashier or self-checkout area was staffed appropriately for the volume of customers.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• Your transaction was handled accurately (correct pricing, discounts applied, receipt provided).
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• If your checkout experience rated 3 or lower on any item, what specifically went wrong?
  E.g., long wait, pricing error, self-checkout malfunction, unfriendly cashier.

Store Condition & Layout

• The store was clean, tidy, and free of hazards throughout your visit.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• Shelves were well-stocked and products were easy to find.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• Signage, pricing labels, and promotional displays were clear and accurate.
  1 = Strongly disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly agree
• If you noticed any specific store condition issues, please describe them.
  E.g., spill in aisle 4, empty shelves in dairy, incorrect price tag on end cap.

Overall Impression & Likelihood to Return

• Overall, how satisfied were you with your experience at this store today?
  1 = Very dissatisfied · 2 = Dissatisfied · 3 = Neutral · 4 = Satisfied · 5 = Very satisfied
• How likely are you to return to this specific store location?
  1 = Very unlikely · 2 = Unlikely · 3 = Neutral · 4 = Likely · 5 = Very likely
• How likely are you to recommend this store location to a friend or family member?
  1 = Very unlikely · 2 = Unlikely · 3 = Neutral · 4 = Likely · 5 = Very likely. This is our store-level promoter indicator.
• What is the single most important thing this store could do to improve your experience?
  Please be as specific as possible — your answer directly informs what this location focuses on next.
• Is there anything else you'd like to share about your visit today?
  Any additional comments, compliments, or concerns are welcome.