Mobile Push Notification Audit

Inspection template for reviewing mobile push notification volume, opt-out rates, timing, and content relevance to reduce notification fatigue and protect user engagement.

Audit Scope and Notification Sample

• Audit period documented with start and end dates
  Record the date range covered by the audit so volume and opt-out trends can be compared consistently.
• App, platform, and campaign scope identified
  Document the app name, iOS/Android scope, and whether the review covers all campaigns or a specific segment.
• Notification sample size is representative of the period reviewed
  Enter the number of push notifications included in the audit sample.
• Target audience segment is clearly defined
  Identify the user segment(s) targeted by the notifications, such as new users, active users, or dormant users.
• Reference analytics source is available
  Confirm that the audit uses a reliable analytics or messaging platform source for volume, delivery, open, and opt-out data.

Notification Volume and Frequency

• Average push notifications per user per week
  Enter the average number of push notifications delivered to a user in a seven-day period.
• Peak-day push volume is within approved limits
  Verify that no single day exceeded the approved notification cap for the audience or campaign.
• Repeated notifications on the same topic are spaced appropriately
  Check whether follow-up notifications about the same offer, alert, or content are spaced to avoid repetition fatigue.
• High-frequency sends are limited to time-sensitive or critical messages
  Confirm that elevated send frequency is reserved for urgent, transactional, or user-requested communications.
• Notification cadence is aligned to user activity patterns
  Rate how well send timing matches when users are most likely to be active and receptive.

Opt-Out, Uninstall, and Fatigue Indicators

• Push opt-out rate is within acceptable threshold
  Enter the opt-out rate for the audit period and compare it to the team's acceptable limit.
• Notification-related uninstall or app disable signals are monitored
  Confirm the team tracks uninstall spikes, app notification disablement, or permission revocations after campaigns.
• Open rate trend is stable or improving
  Assess whether open rates are holding steady or improving rather than declining over the review period.
• Users have clear controls to manage notification preferences
  Verify that users can easily adjust notification settings, mute categories, or opt out through the app or device settings.
• Fatigue indicators are documented with corrective actions
  Summarize any signs of fatigue, such as declining engagement, rising opt-outs, or negative feedback, and note planned remediation.

Relevance, Targeting, and Message Quality

• Notification content is relevant to the recipient segment
  Rate whether the message content matches the needs, behavior, or preferences of the targeted users.
• Audience targeting rules are documented and followed
  Confirm that segmentation, suppression rules, and eligibility criteria are documented and consistently applied.
• Transactional, promotional, and informational messages are separated appropriately
  Verify that different message types are handled according to their purpose and are not mixed in a way that confuses users.
• Message copy clearly communicates value or action required
  Assess whether the notification text gives the user a clear reason to engage or a clear next step.
• Notifications are sent at appropriate local times
  Confirm that sends respect local time zones and avoid late-night or otherwise disruptive delivery windows.

Findings, Deficiencies, and Corrective Actions

• Deficiencies identified are documented clearly
  List each deficiency or non-conformance found during the audit with enough detail to support follow-up.
• Corrective actions assigned with owner and due date
  Record the corrective action, responsible owner, and target completion date for each issue.
• Follow-up review date scheduled
  Set the date and time for the next audit or validation review.
• Overall audit conclusion
  Select the final outcome of the audit based on volume, opt-out, relevance, and fatigue indicators.