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Run: Mobile Push Notification Audit

Audit mobile push notification volume, timing, targeting, and message quality in one place so you can spot fatigue drivers before they hurt engagement. Use i...

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Audit Scope and Notification Sample

Audit period documented with start and end dates

Record the date range covered by the audit so volume and opt-out trends can be compared consistently.

Note (optional)

App, platform, and campaign scope identified

Document the app name, iOS/Android scope, and whether the review covers all campaigns or a specific segment.

Notification sample size is representative of the period reviewed

Enter the number of push notifications included in the audit sample.

Note (optional)

Target audience segment is clearly defined

Identify the user segment(s) targeted by the notifications, such as new users, active users, or dormant users.

Reference analytics source is available critical (required)

Confirm that the audit uses a reliable analytics or messaging platform source for volume, delivery, open, and opt-out data.

Yes No N/A

Notification Volume and Frequency

Average push notifications per user per week

Enter the average number of push notifications delivered to a user in a seven-day period.

Note (optional)

Peak-day push volume is within approved limits critical (required)

Verify that no single day exceeded the approved notification cap for the audience or campaign.

Yes No N/A

Repeated notifications on the same topic are spaced appropriately

Check whether follow-up notifications about the same offer, alert, or content are spaced to avoid repetition fatigue.

Yes No N/A

High-frequency sends are limited to time-sensitive or critical messages critical (required)

Confirm that elevated send frequency is reserved for urgent, transactional, or user-requested communications.

Yes No N/A

Notification cadence is aligned to user activity patterns

Rate how well send timing matches when users are most likely to be active and receptive.

Opt-Out, Uninstall, and Fatigue Indicators

Push opt-out rate is within acceptable threshold critical (required)

Enter the opt-out rate for the audit period and compare it to the team's acceptable limit.

Notification-related uninstall or app disable signals are monitored critical (required)

Confirm the team tracks uninstall spikes, app notification disablement, or permission revocations after campaigns.

Yes No N/A

Open rate trend is stable or improving

Assess whether open rates are holding steady or improving rather than declining over the review period.

Users have clear controls to manage notification preferences critical (required)

Verify that users can easily adjust notification settings, mute categories, or opt out through the app or device settings.

Yes No N/A

Fatigue indicators are documented with corrective actions

Summarize any signs of fatigue, such as declining engagement, rising opt-outs, or negative feedback, and note planned remediation.

Relevance, Targeting, and Message Quality

Notification content is relevant to the recipient segment

Rate whether the message content matches the needs, behavior, or preferences of the targeted users.

Audience targeting rules are documented and followed critical (required)

Confirm that segmentation, suppression rules, and eligibility criteria are documented and consistently applied.

Yes No N/A

Transactional, promotional, and informational messages are separated appropriately

Verify that different message types are handled according to their purpose and are not mixed in a way that confuses users.

Yes No N/A

Message copy clearly communicates value or action required

Assess whether the notification text gives the user a clear reason to engage or a clear next step.

Notifications are sent at appropriate local times critical (required)

Confirm that sends respect local time zones and avoid late-night or otherwise disruptive delivery windows.

Yes No N/A

Findings, Deficiencies, and Corrective Actions

Deficiencies identified are documented clearly

List each deficiency or non-conformance found during the audit with enough detail to support follow-up.

Corrective actions assigned with owner and due date

Record the corrective action, responsible owner, and target completion date for each issue.

Follow-up review date scheduled

Set the date and time for the next audit or validation review.

Note (optional)

Overall audit conclusion

Select the final outcome of the audit based on volume, opt-out, relevance, and fatigue indicators.

Note (optional)

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