Brand Wall Compliance Audit

Inspection template for evaluating a single-brand wall against brand standards, including fixture lighting, graphic alignment, tester placement, merchandising presentation, and stock levels.

Audit Scope and Brand Standard

• Correct single-brand wall identified
  The audit is being performed on the intended single-brand wall and not a mixed-brand or adjacent display.
• Current brand standard available for comparison
  Current planogram, brand guide, or visual standard is available and matches the wall being audited.
• Audit date and time recorded
  Record when the audit was completed.

Fixture Lighting and Visibility

• Fixture lighting is operational across the wall
  All required lights, backlighting, and accent lighting are functioning with no dark sections or flicker.
• Lighting is evenly distributed and highlights the brand display
  Assess whether lighting is uniform and visually supports the brand wall without glare, shadows, or hotspots.
• Visible damage or missing light covers
  No cracked lenses, exposed wiring, missing covers, or other visible lighting defects are present.

Graphics, Signage, and Alignment

• Header and graphic panels are aligned
  Top headers, side panels, and graphic elements are level, centered, and installed in the correct positions.
• Graphics are clean, intact, and free of fading
  Printed materials are clean, not torn or curled, and show no significant fading, peeling, or discoloration.
• Brand messaging and product callouts match the standard
  All messaging, claims, and callouts displayed on the wall match the current approved brand standard.

Tester Placement and Product Presentation

• Testers are present in the correct locations
  Required testers are placed according to the brand standard and correspond to the correct products or shades.
• Testers are clean, organized, and usable
  Tester units are clean, labeled if required, and not empty, broken, or contaminated.
• Product facings are neat and aligned
  Evaluate whether product facings are straight, evenly spaced, and visually consistent across the wall.
• Tester signage or hygiene instructions are visible where required
  Any required tester signage, sanitation instructions, or usage guidance is visible and legible.

Stock Levels and Merchandising Compliance

• Stock levels match the brand standard
  On-hand stock on the wall meets the required minimum presentation level and does not exceed the maximum allowed by the brand standard.
• Required SKUs are present on the wall
  All required core and featured SKUs are present in the correct locations with no unauthorized substitutions.
• Out-of-stock or empty facings count
  Count the number of empty facings, missing products, or out-of-stock positions visible on the wall.
• Shelf presentation is full and balanced
  Assess whether the wall appears full, balanced, and consistent with the expected brand presentation.