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Run: Brand Wall Compliance Audit

Audit a single-brand wall against the current brand standard, with checks for lighting, graphics, tester placement, product facings, and stock levels. Use it...

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Audit Scope and Brand Standard

Correct single-brand wall identified critical (required)

The audit is being performed on the intended single-brand wall and not a mixed-brand or adjacent display.

Yes No N/A

Photo evidence (optional)

Current brand standard available for comparison critical (required)

Current planogram, brand guide, or visual standard is available and matches the wall being audited.

Yes No N/A

Audit date and time recorded

Record when the audit was completed.

Fixture Lighting and Visibility

Fixture lighting is operational across the wall critical (required)

All required lights, backlighting, and accent lighting are functioning with no dark sections or flicker.

Yes No N/A

Photo evidence (optional)

Lighting is evenly distributed and highlights the brand display

Assess whether lighting is uniform and visually supports the brand wall without glare, shadows, or hotspots.

Photo evidence (optional)

Visible damage or missing light covers critical (required)

No cracked lenses, exposed wiring, missing covers, or other visible lighting defects are present.

Yes No N/A

Photo evidence (optional)

Graphics, Signage, and Alignment

Header and graphic panels are aligned critical (required)

Top headers, side panels, and graphic elements are level, centered, and installed in the correct positions.

Yes No N/A

Photo evidence (optional)

Graphics are clean, intact, and free of fading

Printed materials are clean, not torn or curled, and show no significant fading, peeling, or discoloration.

Yes No N/A

Photo evidence (optional)

Brand messaging and product callouts match the standard critical (required)

All messaging, claims, and callouts displayed on the wall match the current approved brand standard.

Yes No N/A

Tester Placement and Product Presentation

Testers are present in the correct locations critical (required)

Required testers are placed according to the brand standard and correspond to the correct products or shades.

Yes No N/A

Photo evidence (optional)

Testers are clean, organized, and usable critical (required)

Tester units are clean, labeled if required, and not empty, broken, or contaminated.

Yes No N/A

Photo evidence (optional)

Product facings are neat and aligned

Evaluate whether product facings are straight, evenly spaced, and visually consistent across the wall.

Photo evidence (optional)

Tester signage or hygiene instructions are visible where required

Any required tester signage, sanitation instructions, or usage guidance is visible and legible.

Yes No N/A

Photo evidence (optional)

Stock Levels and Merchandising Compliance

Stock levels match the brand standard critical (required)

On-hand stock on the wall meets the required minimum presentation level and does not exceed the maximum allowed by the brand standard.

Yes No N/A

Photo evidence (optional)

Required SKUs are present on the wall critical (required)

All required core and featured SKUs are present in the correct locations with no unauthorized substitutions.

Yes No N/A

Photo evidence (optional)

Out-of-stock or empty facings count

Count the number of empty facings, missing products, or out-of-stock positions visible on the wall.

Shelf presentation is full and balanced

Assess whether the wall appears full, balanced, and consistent with the expected brand presentation.

Photo evidence (optional)

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