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Run: Influencer Partnership SOP

An influencer partnership SOP for vetting creators, handling agreements and disclosures, reviewing drafts, and escalating non-conformance before content goes...

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Steps

The influencer marketing manager records the campaign objective, target audience, deliverables, timeline, budget, required platforms, and any mandatory brand or legal restrictions. Include the required disclosure format, usage rights, exclusivity terms, and any prohibited topics or claims.
The influencer marketing manager reviews the candidate's audience demographics, engagement quality, content style, prior brand partnerships, and any known brand safety concerns. The manager flags suspicious engagement spikes, irrelevant audience segments, or content that conflicts with brand values.
The compliance reviewer confirms that the influencer is not subject to any known conflicts of interest, restricted-category issues, or prior non-conformance records. The reviewer verifies that the planned campaign complies with applicable advertising, disclosure, and platform requirements.
The brand manager issues the partnership agreement with deliverables, deadlines, compensation, usage rights, disclosure obligations, approval rights, and termination terms. The legal reviewer confirms that the final agreement includes required clauses before signatures are collected.
The social media specialist provides the influencer with required disclosure language, placement rules, and platform-specific instructions. The specialist confirms the influencer understands when disclosures must appear and how they must be presented.
The brand manager reviews the draft caption, creative assets, hashtags, tags, and call-to-action for accuracy, tone, and compliance. The manager checks that all claims are substantiated, disclosures are visible, and the content matches the approved brief.
The reviewer determines whether any deviation requires correction, legal review, or campaign pause. The reviewer records the non-conformance and routes it to the appropriate owner for resolution.
The responsible role corrects the issue, updates the approved content record, and obtains re-approval before publication. If the deviation cannot be corrected quickly, the campaign owner pauses the post and escalates to legal or compliance.
The social media specialist confirms the approved content is published with the required disclosure and monitors early performance, comments, and any brand safety issues. The specialist records any takedown requests, negative sentiment spikes, or platform moderation events.
The influencer marketing manager compiles reach, impressions, engagement, clicks, conversions, cost, and notable qualitative outcomes. The manager documents lessons learned, compliance issues, and recommendations for future partnerships.

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