Run Retail Brand Standards Self-Audit Playbook — Free

Audit Setup and Store Visit Details

Store location and audit date recorded

Audit scope confirmed as pre-visit brand standards self-audit

Yes No N/A

Store opening conditions documented

Lead associate or manager present for walk-through

Yes No N/A

Reference brand standard or store visit checklist available

Yes No N/A

Exterior and Customer Approach

Storefront signage is clean, illuminated, and free of damage critical (required)

Yes No N/A

Photo evidence (optional)

Windows, doors, and entry area are clean and free of obstructions critical (required)

Yes No N/A

Photo evidence (optional)

Sidewalk, curb, and entrance area are free of debris and trip hazards critical (required)

Yes No N/A

Photo evidence (optional)

Exterior brand messaging matches current approved campaign

Yes No N/A

Photo evidence (optional)

Parking lot or curb appeal issues noted

Sales Floor Presentation and Merchandising

Endcaps, feature tables, and promotional displays match approved plan critical (required)

Yes No N/A

Photo evidence (optional)

Product facings are full, fronted, and aligned to brand standards critical (required)

Yes No N/A

Photo evidence (optional)

Price tags, shelf labels, and promotional signage are accurate and current critical (required)

Yes No N/A

Photo evidence (optional)

Aisles, walkways, and customer paths are clear and shoppable critical (required)

Yes No N/A

Photo evidence (optional)

Fixtures, mannequins, or display props are clean and in good condition

Yes No N/A

Photo evidence (optional)

Overall sales floor presentation rating

Signage, Pricing, and Promotional Accuracy

Current promotional signage is displayed in all required locations critical (required)

Yes No N/A

Photo evidence (optional)

Outdated, torn, or conflicting signage removed critical (required)

Yes No N/A

Photo evidence (optional)

Pricing matches current advertised or POS pricing critical (required)

Yes No N/A

Signage placement and readability meet brand standards

Yes No N/A

Photo evidence (optional)

Cleanliness, Organization, and Back-of-House Readiness

Sales floor is clean, dust-free, and free of visible trash critical (required)

Yes No N/A

Photo evidence (optional)

Restrooms, if customer-accessible, are clean and stocked

Yes No N/A

Photo evidence (optional)

Stockroom is organized, labeled, and free of blocked access paths

Yes No N/A

Photo evidence (optional)

Back-of-house storage does not create brand or safety concerns

Yes No N/A

Corrective Actions and Closeout

Deficiencies documented with owner and due date critical (required)

Corrective actions completed or escalated before closeout critical (required)

Yes No N/A

Photo evidence captured for all material deficiencies

Yes No N/A

Photo evidence (optional)

Final readiness status critical (required)

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Run: Retail Brand Standards Self-Audit Playbook

Audit Setup and Store Visit Details

Exterior and Customer Approach

Sales Floor Presentation and Merchandising

Signage, Pricing, and Promotional Accuracy

Cleanliness, Organization, and Back-of-House Readiness

Corrective Actions and Closeout

Get your results