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Run: Price Label Accuracy Shelf Walk

A retail shelf audit template for checking shelf tag presence, price accuracy, UPC matches, promotional signage, and clearance markdowns. Use it to catch pri...

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Audit Setup and Scope

Confirm access to POS, pricing file, promotion list, or approved markdown list before starting the walk.

Shelf Tag Presence and Placement

Each sampled SKU has a visible shelf tag or approved sign at the product location.
Price, unit price, and product description can be read without obstruction, fading, tearing, or smudging.
Tag is directly under or adjacent to the correct item and not shifted to a neighboring SKU.
Endcaps, multi-facing displays, and large sets have enough tags/signage to avoid customer confusion.
Record the number of missing, upside-down, displaced, or otherwise unusable shelf tags found during the walk.

Price and UPC Accuracy

Displayed shelf price matches the current register or system price for the sampled item.
The shelf tag UPC or item identifier corresponds to the correct SKU and product facing.
Unit pricing is shown and accurate for items requiring per-ounce, per-pound, or per-unit comparison pricing.
Enter the dollar amount difference between shelf tag and POS price for the item with the largest variance.
Record the number of shelf tags found attached to the wrong product, wrong facings, or wrong department.

Promotional Tag and Clearance Compliance

Promo signage is not expired and matches the current advertised offer dates.
Shelf promo price matches the current circular, digital ad, or approved promotion list.
Clearance item shows the approved markdown price and is not missing a required clearance label or sticker.
Any expired sale or temporary promotional tags have been removed or voided from the display.
Record the count of expired, obsolete, or conflicting promotional tags observed during the walk.

Department Signage and Exception Follow-Up

Overhead signs, endcap signs, and shelf tags present consistent pricing and offer information.
Tags for discontinued or out-of-stock items are removed, covered, or clearly marked to prevent misrepresentation.
List any items requiring tag replacement, price correction, signage update, or system adjustment.

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