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Run: Endcap and Feature Display Compliance Audit

Use this audit to verify endcaps and feature displays match the approved planogram, carry the right prices and promotions, and stay safe and accessible. It h...

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Audit Scope and Setup

Enter the store number and physical location (e.g., Store #0412 — Main Ave, Springfield).
Record the date and time the audit begins.
Enter the full name and title of the person conducting the audit (e.g., District Manager, Store Manager).
Total count of distinct endcap or feature display positions included in this audit.
Verify the auditor has the current approved planogram version (print or digital) for each display being audited.

Planogram and Merchandising Compliance

Confirm the SKU assortment, shelf positions, and fixture configuration match the approved planogram exactly. Any deviation is a non-conformance.
Each SKU must have the minimum number of facings specified on the planogram. Underfacing reduces visual impact and sales velocity.
Assess whether shelves are filled to the planogram-specified depth. Select the condition that best describes the display.
Confirm that adjacent products on and around the endcap match the adjacency requirements in the planogram (e.g., no competing brand placed in a vendor-funded endcap).
Check that no products outside the approved planogram have been placed on the endcap or feature display. Unauthorized SKUs are a non-conformance.

Price Sign Accuracy

No product should be displayed without a corresponding price sign. Missing price signs are a critical non-conformance and may violate state pricing accuracy regulations.
Scan or verify at least one unit per SKU to confirm the shelf price matches the POS ring price. Discrepancies are a critical non-conformance.
Signs must be readable from a standing customer position, free of tears or fading, and placed directly below or adjacent to the product they reference.
Confirm signs use the approved corporate price sign template. Handwritten or non-standard signs are a non-conformance unless explicitly authorized.

Promotional Signage Currency and Accuracy

Check the effective dates on all promotional signs. Any sign with an expired date range is a non-conformance and must be removed immediately.
Verify that the offer (e.g., 'Buy 2 Get 1 Free', '25% Off') exactly matches the approved promotional brief or circular. Unauthorized modifications are a non-conformance.
Inspect the display and surrounding area for any leftover signs from previous promotions. Expired signs must be removed and disposed of per corporate signage policy.
Any vendor-provided POP materials (banners, shelf talkers, wobblers) must appear on the current authorized vendor display list. Unapproved materials must be removed.

Display Fixture Condition and Structural Integrity

Push gently on the fixture to test stability. Any wobble, lean, or loose shelving is a critical safety deficiency. Remove product and take fixture out of service until repaired.
Confirm the display does not exceed the store's maximum approved height (typically 60–72 inches for freestanding endcaps). Excessive height creates tip-over and visibility hazards.
Inspect shelves, uprights, and base for cracks, sharp edges, or protruding screws/bolts that could injure customers or associates. Deficiencies must be corrected before restocking.

Safety, Housekeeping, and Aisle Access

Measure or estimate the clear aisle width on both sides of the endcap. Display overhangs, stacked product, or fixtures encroaching on the aisle below 28 inches are a critical safety deficiency.
Confirm no part of the display or its product overhang blocks an emergency exit path, fire extinguisher, AED, or sprinkler head. This is a critical life-safety deficiency requiring immediate correction.
Inspect the floor immediately around the display. Wet floors, cardboard debris, or empty pallets left in the aisle are slip/trip hazards per OSHA 1910.22(a).

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