Price Label Accuracy Shelf Walk

Retail shelf audit for verifying price tag accuracy, UPC associations, promotional signage, expiration dates, and clearance markdown compliance across all departments.

Audit Setup and Scope

• Store location and audit date/time recorded
• Departments included in the walk are identified
• Audit method documented (spot check, full aisle walk, or exception follow-up)
• Reference pricing source available for comparison
  Confirm access to POS, pricing file, promotion list, or approved markdown list before starting the walk.

Shelf Tag Presence and Placement

• Shelf tag present for each audited item
  Each sampled SKU has a visible shelf tag or approved sign at the product location.
• Shelf tag is legible and not damaged
  Price, unit price, and product description can be read without obstruction, fading, tearing, or smudging.
• Shelf tag is placed at the correct product location
  Tag is directly under or adjacent to the correct item and not shifted to a neighboring SKU.
• Tag quantity is sufficient for the display
  Endcaps, multi-facing displays, and large sets have enough tags/signage to avoid customer confusion.
• Missing or displaced tags counted
  Record the number of missing, upside-down, displaced, or otherwise unusable shelf tags found during the walk.

Price and UPC Accuracy

• Shelf price matches POS price
  Displayed shelf price matches the current register or system price for the sampled item.
• UPC on shelf tag matches the product on the shelf
  The shelf tag UPC or item identifier corresponds to the correct SKU and product facing.
• Unit price displayed correctly where required
  Unit pricing is shown and accurate for items requiring per-ounce, per-pound, or per-unit comparison pricing.
• Price discrepancy amount recorded
  Enter the dollar amount difference between shelf tag and POS price for the item with the largest variance.
• Incorrect UPC associations counted
  Record the number of shelf tags found attached to the wrong product, wrong facings, or wrong department.

Promotional Tag and Clearance Compliance

• Promotional tag is active and within valid date range
  Promo signage is not expired and matches the current advertised offer dates.
• Promotional price matches advertised offer
  Shelf promo price matches the current circular, digital ad, or approved promotion list.
• Clearance markdown is correctly applied
  Clearance item shows the approved markdown price and is not missing a required clearance label or sticker.
• Expired promotional tags removed from shelf
  Any expired sale or temporary promotional tags have been removed or voided from the display.
• Number of expired or obsolete promotional tags found
  Record the count of expired, obsolete, or conflicting promotional tags observed during the walk.

Department Signage and Exception Follow-Up

• Department signage does not conflict with shelf pricing
  Overhead signs, endcap signs, and shelf tags present consistent pricing and offer information.
• Out-of-stock or discontinued items have tags removed or marked appropriately
  Tags for discontinued or out-of-stock items are removed, covered, or clearly marked to prevent misrepresentation.
• Corrective actions documented for all exceptions
  List any items requiring tag replacement, price correction, signage update, or system adjustment.