Digital Signage Content Audit

Inspection template for auditing digital signage playlists and screens for outdated content, brand compliance, content ownership, and expiry status, with escalation for safety or compliance-related deficiencies.

Audit Scope and Content Source Control

• Audit scope documented for locations, screens, and playlists
  Verify the audit includes the specific site, screen IDs, playlist names, and date/time of inspection.
• Content owner identified for each active playlist
  Each active playlist has a named owner or accountable team in the content management system.
• Approval workflow or source-of-truth process in place
  Verify there is a defined approval process for publishing, updating, and retiring signage content.
• Playlist inventory matches deployed screens
  Confirm the content management inventory matches the screens currently in service with no unknown or orphaned displays.
• Last content update timestamp recorded
  Capture the most recent publish or sync time for the audited playlist or screen.

Content Accuracy and Expiry Status

• No expired promotions, announcements, or campaigns displayed
  Verify all time-sensitive content has a valid display window and is removed after expiry.
• Dates, events, and schedules are current
  Check that event dates, meeting times, service hours, and schedules shown on screen are current and accurate.
• Pricing, offers, or claims match approved source
  Verify any displayed pricing, offer terms, or claims match the approved source document or system of record.
• Content references have valid expiry or review dates
  For each active campaign or message, confirm a review date or expiry date is assigned and not overdue.
• Outdated or superseded assets removed from rotation
  Verify retired creative, old logos, obsolete notices, and superseded files are not present in the playlist.

Brand Compliance and Visual Standards

• Logo usage matches approved brand standards
  Verify logos are current, correctly sized, and not distorted, cropped, or outdated.
• Colors, fonts, and layout comply with brand guidelines
  Check that typography, color palette, spacing, and layout align with approved brand standards.
• Content is free of spelling, grammar, and punctuation errors
  Inspect visible text for typographical errors that could reduce credibility or create confusion.
• Images and video assets are high quality and not pixelated
  Verify media assets display cleanly at the screen resolution with no obvious distortion, cropping, or compression artifacts.
• Accessibility considerations addressed where applicable
  Check whether contrast, legibility, and readability are suitable for the intended audience and viewing distance.

Playback, Screen Condition, and Operational Status

• Screen is powered on and displaying the correct playlist
  Verify the display is on, connected, and showing the intended content loop.
• No frozen frame, black screen, or playback error observed
  Check for stalled content, blank screens, error messages, or failed media playback.
• Audio, if used, is at appropriate volume and functioning
  Confirm any audio component is audible, not distorted, and appropriate for the environment.
• Screen surface is clean and free of visible damage
  Inspect the display face for dust, smudges, cracks, dead pixels, or other visible defects.
• Brightness and visibility are appropriate for ambient conditions
  Verify the screen is readable at normal viewing distance under current lighting conditions.

Compliance, Safety, and Corrective Actions

• Safety-related signage content is current and compliant
  Where the display includes safety messaging, verify it remains current and aligned to applicable requirements such as OSHA 29 CFR 1910 or 1926 and NFPA 1, 70E, or 101 as applicable.
• Unauthorized or unapproved content not present
  Confirm no content appears that has not been approved by the content owner or authorized approver.
• Deficiencies documented with corrective action and due date
  Record all non-conformances, assign an owner, and set a due date for remediation.
• Inspector signature
  Signature of the person completing the audit.