Dealer Showroom and Display Compliance Audit

Inspection template for territory managers to audit dealership showroom displays, signage, sample products, and merchandising execution against current brand standards and safety expectations.

Audit Setup and Scope

• Audit date, location, and inspector identified
  Record the dealership name, showroom location, audit date, and inspector name before starting the walkthrough.
• Current brand standard reference verified
  Confirm the audit is being performed against the current approved brand standards, planogram, or merchandising guide.
• Audit scope covers showroom, customer-facing displays, and sample products
  Verify the inspection includes all relevant customer-facing display areas, signage, and current sample products.
• Photographic evidence captured for key findings
  Capture photos of any non-conformance, critical item, or notable brand execution issue.

Showroom Brand Presentation

• Primary brand identity elements are correctly displayed
  Verify logos, color usage, and brand identity elements are present, current, and positioned per approved standards.
• Showroom layout matches approved display arrangement
  Check that customer-facing fixtures, display zones, and product groupings follow the approved layout or merchandising plan.
• Display areas are clean, organized, and free of clutter
  Rate the overall housekeeping and visual presentation of the showroom display areas.
• Furniture, fixtures, and display hardware are in good condition
  Check for damaged, faded, missing, or outdated display fixtures, stands, or presentation materials.
• Customer walkways are unobstructed and safe
  Verify aisles and walk paths are clear of trip hazards, stacked materials, or display encroachments.

Signage, Pricing, and Promotional Materials

• Required signage is present and positioned correctly
  Verify mandatory brand, product, safety, or customer information signage is installed in the approved location.
• Signage is current and not expired or obsolete
  Check that promotions, model-year references, pricing, and campaign materials reflect current offerings.
• Pricing, disclaimers, and offer terms are accurate and legible
  Verify pricing and promotional language are readable, consistent, and free of misleading or outdated claims.
• Promotional materials are consistent with approved brand messaging
  Confirm brochures, posters, digital screens, and point-of-sale materials match approved creative and messaging.
• Temporary signs and hand-made notices are controlled
  Check that temporary signage does not conflict with brand standards, obscure required information, or create a cluttered appearance.

Sample Products and Display Units

• Current sample products match the approved assortment
  Verify the displayed sample products are the correct current items, variants, or model-year examples required by the brand.
• Sample products are clean, intact, and properly faced
  Check for damage, dust, missing components, poor facing, or presentation issues on sample products.
• Outdated, discontinued, or unapproved items are removed
  Confirm obsolete samples, obsolete literature, and unapproved display items are not present in customer-facing areas.
• Feature products are displayed at the correct quantity and sequence
  Verify the number, order, and placement of feature products align with the approved merchandising plan.
• Display labels and product identifiers are accurate
  Check that product labels, model identifiers, and feature callouts are correct and match the displayed item.

Safety, Fire-Life-Safety, and Housekeeping

• Emergency exits and egress paths are clear
  Verify exit routes are unobstructed and accessible in accordance with fire-life-safety expectations and local AHJ requirements.
• Fire extinguishers are accessible and inspection tags current
  Check that extinguishers are visible, mounted or placed correctly, and have current inspection documentation per NFPA 10 / site policy.
• Electrical cords, lighting, and powered displays are in safe condition
  Inspect for damaged cords, overloaded outlets, exposed wiring, or unsafe powered display setups consistent with OSHA 1910 general industry expectations.
• Trip hazards and spill hazards are controlled
  Check floors, mats, thresholds, and display bases for hazards that could affect customers or staff.

Final Assessment and Corrective Actions

• Overall compliance rating
  Provide an overall assessment of showroom display compliance and brand execution.
• Summary of deficiencies and non-conformances
  Summarize all deficiencies, including missing signage, outdated materials, display issues, and safety concerns.
• Corrective action owner and due date assigned
  Document who is responsible for each corrective action and when the issue must be resolved.
• Inspector signature
  Inspector confirms the audit findings and completion of the walkthrough.