Internal Communications Messaging Brief

Captures the objective, audience, key messages, channel, and deadline for an internal communication before drafting begins.

Request Overview

• Request title
• Requestor name
• Requestor email
• Department
• Needed by date
  When the final message must be ready for review or distribution.

Communication Strategy

• Communication objective
  State the desired outcome in one or two sentences.
• Target audience
  Select all employee groups that should receive this message.
• Specific audience details
  Use this only if the message is not for a broad employee audience.
• Preferred channel
• Other channel details

Key Messages and Supporting Details

• Key message 1
• Key message 2
• Key message 3
• Required links or assets
  Include only materials that are necessary for drafting.
• Tone and voice
• Must include
• Must avoid

Review, Compliance, and Submission Notes

• Requires legal or HR review
  Select if the message includes policy, employee relations, compensation, benefits, or other sensitive content.
• Contains PII
  Check if the message includes personal data. Only include the minimum necessary information.
• Consent or disclosure needed
  Check if the communication requires a consent statement, privacy notice, or other disclosure.
• Additional context