Digital Signage Content Brief

Brief template for defining digital signage content requirements, including message, audience, screen zone, dwell time, call to action, and approval details before production.

Request Overview

• Request title
  A short, clear title for this signage request.
• Requester name
  Name of the person submitting the brief.
• Requester email
  Used for follow-up questions and approval updates.
• Department or team
  Optional. Helps route the request to the right owner.
• Needed by
  When the content needs to be ready for review or launch.

Audience and Objective

• Primary audience
  Select the main audience groups for this message.
• Other audience details
  Shown if 'Other' is selected. Describe the audience in one short phrase.
• Message objective
  Choose the primary purpose of the signage content.
• Other objective details
  Shown if 'Other' is selected. Describe the objective.
• Call to action
  What should viewers do after seeing the screen? Keep it short and specific.

Screen Placement and Display Requirements

• Screen zone
  Where the content should appear on the screen layout.
• Other screen zone details
  Shown if 'Other' is selected. Describe the placement or layout.
• Screen location or network
  Optional. Identify the site, building, or screen network where the content will run.
• Dwell time (seconds)
  How long the content should remain visible on screen before rotating.
• Loop frequency
  How often the content should repeat in the rotation.
• Other loop frequency details
  Shown if 'Other' is selected. Describe the repeat schedule.

Content and Creative Details

• Headline or key message
  The main on-screen message. Keep it concise for readability.
• Supporting copy
  Optional. Add short supporting text if the layout allows it.
• Brand guidelines link
  Optional. Link to approved brand assets, style guide, or design system.
• Reference files or assets
  Upload logos, images, copy decks, or reference materials.
• Accessibility notes
  Include any readability or accessibility requirements, such as contrast, font size, or avoiding text-heavy layouts.

Review, Consent, and Submission

• Does this content include PII?
  Select yes only if the signage will display personal information.
• PII details
  Shown only if PII is included. Describe the minimum necessary data and why it is needed.
• I confirm the content uses only the minimum necessary information and follows applicable privacy and brand requirements
  Required acknowledgement for any submission that may include PII or sensitive content.
• Approval contact
  Optional. If different from the requester, enter the person who should approve this brief.
• Additional notes
  Use this field for any other context, constraints, or timing considerations.