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Run: Digital Signage Content Brief

Plan a digital signage content brief that captures the message, audience, screen placement, timing, creative assets, and approvals before production. Use it ...

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Request Overview

Request title (required)

A short, clear title for this signage request.

Requester name (required)

Name of the person submitting the brief.

Requester email (required)

Used for follow-up questions and approval updates.

Department or team

Optional. Helps route the request to the right owner.

Needed by (required)

When the content needs to be ready for review or launch.

Audience and Objective

Primary audience (required)

Select the main audience groups for this message.

Other audience details

Shown if 'Other' is selected. Describe the audience in one short phrase.

Message objective (required)

Choose the primary purpose of the signage content.

Other objective details

Shown if 'Other' is selected. Describe the objective.

Call to action (required)

What should viewers do after seeing the screen? Keep it short and specific.

Screen Placement and Display Requirements

Screen zone (required)

Where the content should appear on the screen layout.

Other screen zone details

Shown if 'Other' is selected. Describe the placement or layout.

Screen location or network

Optional. Identify the site, building, or screen network where the content will run.

Dwell time (seconds) (required)

How long the content should remain visible on screen before rotating.

Loop frequency

How often the content should repeat in the rotation.

Other loop frequency details

Shown if 'Other' is selected. Describe the repeat schedule.

Content and Creative Details

Headline or key message (required)

The main on-screen message. Keep it concise for readability.

Supporting copy

Optional. Add short supporting text if the layout allows it.

Brand guidelines link

Optional. Link to approved brand assets, style guide, or design system.

Reference files or assets

Upload logos, images, copy decks, or reference materials.

Accessibility notes

Include any readability or accessibility requirements, such as contrast, font size, or avoiding text-heavy layouts.

Review, Consent, and Submission

Does this content include PII? (required)

Select yes only if the signage will display personal information.

PII details

Shown only if PII is included. Describe the minimum necessary data and why it is needed.

I confirm the content uses only the minimum necessary information and follows applicable privacy and brand requirements (required)

Required acknowledgement for any submission that may include PII or sensitive content.

Yes No N/A

Approval contact

Optional. If different from the requester, enter the person who should approve this brief.

Additional notes

Use this field for any other context, constraints, or timing considerations.

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Email (required)

Your name (optional)

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