Brand Launch Event Pre-Briefing Form

Pre-event briefing form for brand launch teams to capture hero SKU, demo flow, sampling plan, gift-with-purchase details, and target metrics before an in-store or promotional event.

Event Overview

• Event Name
• Event Date
• Event Location
• Event Contact Email

Hero SKU and Launch Focus

• Hero SKU Name
• Primary Launch Objective
• Key Message for the Event
• Supporting Products

Demo Flow and Talking Points

• Demo Format
• Demo Steps
  Add the steps in the order they should happen during the demo.
• Expected Demo Duration (minutes)
• Does the demo require a tester or sample unit?

Sampling Plan and GWP

• Is sampling being offered?
• Sample Type
• Planned Sample Quantity
• Is a gift-with-purchase (GWP) being offered?
• GWP Details

Target Metrics and Staffing

• Target Foot Traffic
• Target Samples Distributed
• Target Conversion Rate (%)
• Staffing Notes

Final Notes and Acknowledgement

• Special Instructions or Risks
• I confirm the information provided is accurate and complete to the best of my knowledge.