Run: Feature Request Intake and Prioritization SOP

The intake owner records the request in the approved system and captures, at minimum: requester name or team, date received, product or service affected, problem statement, desired outcome, business impact, urgency, and any supporting evidence or examples. If the request arrives by email, chat, or meeting, the intake owner transfers it into the official tracker before further processing.

The intake owner verifies that the request includes a clear description of the need, the affected users or process, the expected benefit, and any known constraints. If required information is missing, the intake owner requests clarification from the requester and marks the item as pending clarification.

The intake owner searches the backlog and recent request history for duplicate, overlapping, or dependent requests. If a duplicate is found, the intake owner links the records and notes the relationship. If multiple requests describe the same underlying need, the intake owner consolidates them into one tracked item.

The intake owner evaluates the request against the approved prioritization criteria, such as customer impact, revenue impact, compliance need, operational efficiency, effort, risk, and strategic alignment. The intake owner records the score, rationale, and any assumptions used in the assessment.

The intake owner determines whether the request meets any escalation criteria, such as regulatory impact, security risk, production outage, executive sponsorship, or customer commitment breach.

The intake owner notifies the designated reviewer, product lead, or governance group and includes the escalation reason, impact summary, and requested decision timeline. The intake owner flags the item as escalated in the tracker and records who was notified.

The intake owner assigns the request to the appropriate backlog, release train, or review queue based on product area, team ownership, and review cadence. The intake owner records the next review date or planning cycle.

The designated reviewer or prioritization group reviews the request, compares it against other items, and confirms the priority level, deferral, or rejection decision. The reviewer documents the rationale, any dependencies, and any conditions required before implementation can begin.

The intake owner sends a response that states the request status, priority outcome, expected next review date if deferred, and any additional information needed. If the request is approved, the message includes the planned next step and the team responsible for delivery. If rejected, the message includes the reason and any alternative options.

The intake owner updates the tracker with the final decision, supporting rationale, date of decision, and closure status. If the request remains open for future review, the intake owner sets the next action date and assigns an owner for follow-up.