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Run: Retail Customer Greeting Standards Audit

Use this audit to check whether retail associates acknowledge customers within 10 feet, deliver the approved greeting, and offer timely follow-up assistance....

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Observation Details

Enter the store, department, or zone being observed.
Record when the customer interaction was observed.
Select the associate role or position observed.
Select the approximate traffic level during the interaction.
Capture any context that may affect the greeting interaction.

Customer Acknowledgment

Associate acknowledged the customer when they came within approximately 10 feet, consistent with the 10-foot rule.
Associate made appropriate eye contact when acknowledging the customer.
Associate faced the customer and displayed open, attentive body language.
Rate how quickly the associate acknowledged the customer after entering the area.

Greeting Delivery

Associate used an approved greeting or introductory phrase such as 'Hi, welcome in' or the store's required script.
Associate spoke clearly enough for the customer to hear and understand the greeting.
Rate the tone, warmth, and professionalism of the greeting.
The greeting matched the approved store script, brand tone, and expected customer service standard.
Associate was not distracted by phone use, side conversations, or other tasks while greeting the customer.

Follow-Up Assistance

Associate offered help, asked what the customer needed, or otherwise invited engagement after greeting.
Rate whether the associate followed up promptly after the initial greeting.
Associate either addressed the customer need directly or directed the customer to the right person or area.
Associate stayed engaged long enough to ensure the customer was assisted or properly handed off.
Indicate whether a supervisor or manager intervention was required.

Audit Notes

Summarize the interaction and overall performance.
Describe the main gap observed, if any.
Note any coaching points or follow-up training needed.

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