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Webinar Follow-Up Email SOP

Webinar Follow-Up Email SOP

Standard procedure for sending webinar follow-up emails to attendees, no-shows, on-demand replay viewers, and handing qualified leads off to sales.

Steps

  • Verify the webinar audience segments
  • Confirm the follow-up email schedule
  • Send the attendee follow-up email
  • Send the no-show follow-up email
  • Send the on-demand replay follow-up email
  • Review engagement and score leads
  • Escalate qualified leads to sales
  • Record the campaign results
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