Crisis Communications SOP

Standard procedure for assessing incident severity, issuing holding statements, assigning spokespersons, setting communication cadence, and coordinating approved channels during a crisis.

Steps

• Log the incident and capture the initial facts
• Assess the incident severity against the escalation matrix
• Confirm the monitoring cadence and internal notification path
• Activate the crisis communications team
• Draft and route a holding statement for approval
• Assign a single spokesperson and backup spokesperson
• Set the communication cadence and update triggers
• Publish approved messages through authorized channels
• Monitor response, correct deviations, and document updates