Brand Asset Approval SOP

Standard procedure for submitting, reviewing, approving, and escalating brand assets to ensure consistency and timely turnaround.

Steps

• Submit the brand asset for review
  The requester submits the brand asset through the approved workflow and includes the asset name, version, audience, channel, campaign or project name, requested due date, and any required context for review.
• Verify submission completeness
  The brand reviewer checks that the submission includes the final or review-ready file, correct version number, source file or link, intended use, and any required approvals from the requester.
• Review the asset against brand standards
  The brand reviewer compares the asset to the current brand guidelines and checks for correct logo usage, approved colors, typography, spacing, imagery, tone of voice, accessibility requirements, and required legal or regulatory text.
• Record findings and classify the result
  The reviewer records each issue found, assigns the result category, and notes whether the issue is a minor correction, a non-conformance, or a material brand exception.
• Approve compliant assets
  The approver confirms that the asset meets brand requirements and records formal approval in the workflow system, including approver name, date, version, and approved use scope.
• Return non-conforming assets for correction
  The reviewer returns the asset to the requester with specific correction notes, required changes, and a resubmission deadline.
• Resubmit the corrected asset
  The requester updates the asset, increments the version number, and resubmits it with a summary of changes and references to the original review comments.
• Escalate exceptions for final decision
  The reviewer escalates the asset when the requested change exceeds approval authority, introduces legal or compliance risk, or requires a policy exception. The escalation record includes the issue summary, business justification, and recommended disposition.
• Archive the approval record
  The approver or workflow owner archives the final asset version, approval record, comments, and any exception approvals in the designated repository according to retention requirements.