Broadcast Effectiveness Review Form

Internal form for reviewing company-wide broadcast reach, open rates, and audience feedback to improve future messaging.

Broadcast Overview

• Broadcast title
  Enter the subject line or title used for the company-wide message.
• Broadcast date
  Select the date the broadcast was sent.
• Broadcast channel
  Choose the primary channel used to deliver the message.
• Audience group
  Select the intended audience for the broadcast.
• Reviewer name
  Optional. Provide your name if follow-up may be needed.

Reach and Engagement Metrics

• Estimated audience size
  Enter the number of intended recipients.
• Messages delivered
  Optional. Enter the number of successful deliveries if available.
• Open rate (%)
  Optional. Enter the open rate as a percentage.
• Engagement rate (%)
  Optional. Enter the click-through, reaction, or response rate as a percentage.
• Overall effectiveness rating
  Rate how effective the broadcast was overall.

Feedback and Observations

• Feedback source
  Select all sources used to assess the broadcast.
• Feedback summary
  Summarize the main themes, questions, or concerns raised.
• Was the message clear and easy to understand?
  Choose the best match based on audience response.
• Is follow-up communication needed?
  Select yes if the broadcast created confusion or requires clarification.
• Follow-up details
  Describe the clarification, correction, or next message needed.

Improvement Actions

• Recommended improvements
  List concrete actions, owners, and target dates for improvement.
• Priority level
  Select the overall priority for addressing the findings.
• Additional notes
  Add any other observations relevant to the review.