Marketing & Brand Hub
The Marketing & Brand Hub puts approved logos, templates, brand guidance, design support, and campaign timing in one searchable starting point.
Every employee gets a seat — priced per employee in Communications & Intranet, quoted with this template ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
Built for: Technology And Saas · Financial Services · Healthcare And Life Sciences · Professional Services · Consumer Brands
Overview
The Marketing & Brand Hub is a company intranet landing page for finding and using approved marketing resources. Its hero directs visitors to brand assets and design support, while quick links provide clear routes to logo downloads, brand basics, approved presentation and document templates, and the creative request process. The sample copy also establishes Marketing as the owner and sets a first-Tuesday monthly content review cadence.
Use this site template when employees across departments need a reliable answer to practical questions: Which logo should I use? Where is the current presentation template? What are the basic color, typography, and voice rules? How do I request design support, and when should a campaign run? The structure is suited to a company site_type with a focused landing page that links to deeper content pages such as Brand Assets, Brand Guidelines, Marketing Templates, Request Design Support, and Campaign Calendar.
Do not use the landing page as a replacement for a digital asset management system, a full brand manual, a campaign project plan, or legal approval workflow. Keep large file collections and detailed production procedures on dedicated pages or linked systems. Add owners, access notes, approval routes, and archive rules so the hub does not become another stale intranet page. The page should remain a find, do, know, and connect entry point rather than a wall of brand prose.
Standards & compliance context
- For an employee-restricted intranet page, apply WCAG 2.1 AA practices to headings, keyboard access, link names, color contrast, images, and downloadable documents.
- Brand approval should be separate from legal, privacy, accessibility, product, and regulated-claims review; link the relevant policy or approval pages from the request workflow.
- Limit access to confidential campaign briefs and unreleased assets through the linked repository rather than exposing them in broadly visible quick links.
- Define retention and archive rules for outdated logos, templates, and campaign files so employees do not use superseded materials.
- If the hub links to forms that collect personal data, explain the purpose and route submissions through the organization’s approved privacy and access controls.
General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.
How to use this template
- Replace the sample links and copy with your approved asset library, brand-guideline pages, template repository, design intake form, and campaign calendar.
- Confirm Marketing ownership, set the monthly review cadence, and assign named operational roles for link checks, asset retirement, and request triage.
- Publish the supporting pages for Brand Assets, Brand Guidelines, Marketing Templates, Request Design Support, and Campaign Calendar before promoting the landing page.
- Ask representatives from sales, recruiting, product, events, and regional teams to complete common tasks using the quick links and record any missing permissions or unclear labels.
- Review incoming requests and campaign timing through the linked workflows, then update the hub when an asset, template, process, or approval route changes.
- Archive superseded files, test every primary and secondary CTA, and announce the verified hub as the default starting point for company marketing resources.
Best practices
- Label each download with its status, format, intended use, and approval owner so employees can distinguish current assets from archived versions.
- Keep the hero focused on the two highest-value actions—finding approved assets and requesting support—rather than adding a long brand introduction.
- Use descriptive page and link titles such as “Download a logo” and “Submit a design request” instead of vague labels such as “Resources.”
- Add a short usage note beside partner lockups, monochrome logos, campaign marks, and any asset with channel-specific restrictions.
- Record the request intake requirements, including audience, deliverable, channel, deadline, source content, and required legal or product approvals.
- Use a resource_hub or feature_cards section on deeper pages to group templates by task, such as presentations, proposals, one-pagers, and events.
- Display the campaign calendar as a maintained source of timing information and link each major campaign to its owner or brief.
- Check the page in keyboard navigation and at mobile widths, and provide accessible labels, sufficient contrast, meaningful link text, and accessible document files.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
Who is this Marketing & Brand Hub for?
It is designed for anyone creating customer-facing or partner-facing materials, including sales, recruiting, product, events, and regional teams. Marketing owns the hub and sets the publishing standards. Employees can use the quick links to find assets without opening a separate request for routine downloads.
How often should the hub be reviewed?
The sample cadence is the first Tuesday of each month, with additional reviews before major campaigns or rebrands. Marketing should check links, retire superseded files, confirm campaign dates, and verify that request instructions still match the team’s workflow. High-risk changes, such as a logo or legal disclaimer update, should be published as soon as they are approved.
Who runs design requests submitted through the hub?
The Marketing or Creative Operations owner should triage requests, confirm scope, and assign work to the appropriate designer or agency partner. Each request should include the audience, deliverable, deadline, channel, source content, and required approvals. The hub can link to the intake form or ticketing system rather than collecting sensitive project details on the page.
Does this template replace legal or regulatory review?
No. Brand approval does not replace legal, privacy, accessibility, product, or regulated-industry review. Add links to the applicable policy pages and identify when claims, testimonials, financial promotions, health information, or personal data require specialist approval. Keep the brand hub focused on finding approved resources and routing work to the right reviewers.
What is the most common mistake when using a brand hub?
The common pitfall is leaving old assets available beside current ones without a clear status or owner. Mark approved files clearly, archive superseded versions, and avoid duplicate downloads with similar names. Do not ask employees to recreate logos from screenshots or copy colors from an unverified document.
Can we customize the pages and navigation?
Yes. Replace the sample company language, asset links, request destination, campaign calendar, review cadence, and ownership details. Keep the hub-and-spoke structure: the landing page should orient visitors, while dedicated pages hold brand assets, guidelines, templates, support intake, and campaign information.
Can this hub link to our asset library and project tools?
Yes. Point download links to your approved digital asset management library and connect design requests to the form, service desk, or project tool your team already uses. Add a visible owner and fallback route if a linked system requires permissions. Test links as both a general employee and a restricted user before rollout.
How should we roll this out across the company?
Start with the landing page, the most-used logos, the brand basics, and one working design-request route. Ask representatives from sales, recruiting, product, and events to complete common tasks and report missing links or unclear labels. Announce the hub in the company intranet and retire competing bookmark pages after the new navigation is verified.
Why use this instead of an ad-hoc shared folder?
A shared folder stores files but usually does not explain which version is approved, when to use an asset, or how to request help. This template combines navigation, usage guidance, templates, support routing, and campaign timing in a progressive-disclosure page structure. It gives employees a repeatable path from finding a resource to using it correctly.
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Every employee gets a seat. Request pricing for Communications & Intranet and we quote into a workspace with Marketing & Brand Hub ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
