AI that Frontline Internal Communications Teams Should Look For
Corporate or internal communications in frontline organizations is one of the functions with a lot to gain from AI. Communications teams are typically small, constantly expected to do more with less, and responsible for reaching every employee across the organization - including frontline workers, field service teams, and corporate staff.
Here are 6 ways to get more value from the natively built-in AI tools every day:
1. Writing and content creation capabilities: Built-in AI writing tools across posts, campaigns, surveys, and tasks help reduce the time between having something to say and publishing compelling content. With AI-powered image generation that automatically fits perfectly within communication blocks of any size, the time required to create supporting visual assets is significantly reduced. These tools also improve the quality, consistency, and professionalism of content created by anyone with content authoring permissions.
2. AI recommendations, summarization, and featured image capabilities: Built-in AI recommendation tools help authors automatically enable the right options for each post based on its content. For example, marking it for employee advocacy or tagging it as “must read.” AI-generated summaries can be automatically used for push notifications, messages, and SMS, ensuring clear communication across channels. AI also generates company-branded featured images for posts, helping drive higher readership while significantly reducing the time needed to prepare and publish complete communications.
3. Read-aloud, video subtitles, and multilingual capabilities: Built-in AI tools allow employees to listen to posts, access video subtitles in their native language, and view sites and pages automatically translated into their preferred language. This improves accessibility and global reach without creating additional work for the communications team.
4. AI-assisted approval and AI moderation capabilities: Built-in AI-assisted approval helps ensure content aligns with company policies and communication guidelines before it is published. AI moderation tools with emotion and harm analysis, along with customizable tolerance levels from low to very high, provide automated review and moderation across communication workflows. This significantly reduces the manual effort communications teams spend today on approvals, compliance, and content moderation.
5. Governance and content management Prevents outdated, duplicate, and contradictory content that can erode employee trust. Reduces manual content audits by automatically identifying content that needs attention. Gives communications teams clear data and evidence to support regular content governance and improve overall content quality.
6. AI-powered search and AI assistants: Reduces IT and HR support tickets by giving employees direct, instant answers to their questions. Makes institutional knowledge easy to find in just a few clicks, improving productivity and self-service. Removes employee frustration caused by not being able to quickly access the information they need.