The Intranet Should Be a Fabric, Not a Destination
I spent several days last week at the Intranet Reloaded and Rethink HR Tech conferences. Lots of great conversations about the future of the intranet, employee experience, where it's all headed.
One thing that kept coming up, in different ways, is this question:
What is the intranet, really? And what should it become?
Here's what I keep coming back to.
Remember when you used to "go to the internet?"
Sit down at a computer. Open a browser. Dial up (if you're old enough). Log on. Look something up. Log off.
The internet was a place. A destination. You visited it and then you left.
Nobody says "go to the internet" anymore. That would sound absurd.
The internet isn't somewhere you go. It's just there. The invisible layer underneath every app on your phone, every notification you get, every transaction you make.
You don't think about it because it's woven into everything. It went from a destination to a fabric.
Something you consciously accessed became something that quietly enables every digital experience in your life. Sometimes overtly. Sometimes without you even noticing.
The intranet hasn't made that leap yet.
Most companies still treat it as a destination. A place employees go to find a policy, read an announcement, look up a form. Log in. Get what you need (hopefully). Log out.
It's the internet circa 2003.
But what if your intranet worked more like the internet does today?
Your schedule shows up on your phone before your shift.
A policy update finds you through a push notification.
Training surfaces when it's relevant, not when you remember to go look for it.
Search pulls answers from everywhere, not just one portal.
Not a place you visit. A layer that runs underneath your entire work experience.
From destination to fabric.
The internet figured this out twenty years ago. The intranet is overdue.
#intranet #digitalworkplace #employeeexperience #futureofwork #frontlineworkers
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Andy Tolton is VP of Marketing at MangoApps, where he leads content, brand, and go-to-market strategy for the company's AI-powered unified workforce platform. His focus is on helping frontline organizations understand what's possible when communication, operations, and knowledge all live in one place, and making that case through storytelling that sounds like a person, not a press release. Andy's perspective is shaped by nearly two decades across communications, PR, and marketing in tech, sports, and enterprise software, and a belief that the best marketing starts with paying attention to how work actually happens on the ground.