PetSmart’s one-way communication platform, ‘The Dish’, had limited engagement.
The Dish, built on WordPress, was only accessible via shared desktops within the corporate network, barring access for a significant portion of associates.
As a result, a majority of PetSmart's workforce, primarily those in frontline roles, were left disconnected—leaving many associates without access to internal comms.
PetSmart's new SuperApp ‘Central Bark’, built on MangoApps, offers a mobile-first platform that enhances engagement across the organization by bridging communication gaps.
Central Bark hosts an array of content, from corporate comms to user-generated content, adapting to data-driven insights for improved relevance and engagement.
With an innovative approach to measuring engagement, Central Bark achieves an impressive average engagement rate that is 4x the industry standard.
Central Bark is full of features that make the experience engaging and rewarding for their associates. Things like:
Central Bark brought associates closer together, enabled knowledge sharing, and boosted company-wide engagement. The platform boasts an impressive 8% average monthly engagement rate, well above the industry standard (~2%).
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