How PetSmart Connected 55,000+ Associates with 4x Engagement
PetSmart's legacy intranet reached fewer than 20% of its workforce. MangoApps helped them build Central Bark — a branded mobile-first SuperApp that finally gave every store associate, groomer, and distribution center worker a voice.
The Challenge: 80% of Associates Were Left Behind
PetSmart's old intranet, The Dish, was built on WordPress and accessible only from shared desktops inside the corporate network. Roughly 44,000 frontline associates in stores and distribution centers had no access to company news, policy updates, or culture content. Leadership messages went unread. Store teams felt disconnected. One-way communication was the norm.
- Desktop-only access excluded store associates and DC workers entirely
- No mobile app meant the 80% frontline majority were permanently locked out
- One-way publishing with no employee voice or feedback loop
- Engagement rates far below industry benchmarks with no way to measure real reach
The Solution: Central Bark — A Mobile-First SuperApp for Every Associate
MangoApps powered PetSmart's branded SuperApp, Central Bark, with a mobile-first platform that reaches every associate regardless of role, location, or device. Central Bark blends corporate communications with user-generated content, leveraging data-driven insights to surface what matters most to each employee — on any device, without requiring a corporate email address.
- Mobile-first platform works on any device — no email required
- Corporate communications and user-generated content in one unified feed
- AI-powered content relevance surfaces the right information to each associate
- Reach analytics let you measure engagement, not just sends
- Campaigns and journeys for onboarding, compliance, and culture moments
A Multitude of Features Associates Actually Love
Central Bark is packed with engagement-driving capabilities — from recognition and polls to knowledge sharing and targeted campaigns — all accessible from the palm of every associate's hand.
What Central Bark Delivers — And What MangoApps Makes Possible
Every feature below is live in Central Bark today. Each one is available to your organization out of the box.
Mobile-First Employee App
Native iOS and Android apps give every frontline associate access to news, tools, and culture — no desk, no email required.
Learn MoreTargeted Communications and Campaigns
Send the right message to the right audience. Segment by role, location, or department and track who actually read it.
Learn MoreEmployee Recognition and Culture
Peer-to-peer shoutouts, badges, and milestone celebrations that make every associate feel seen — driving the cultural connection Central Bark is known for.
Learn MoreEngagement and Reach Analytics
Know exactly who engaged with every piece of content. Move beyond open rates to real behavioral analytics that prove ROI to leadership.
Learn MoreAI-Powered Content Surfacing
MangoApps AI learns what matters to each associate and surfaces it automatically — keeping feeds relevant and reducing information overload.
Learn MoreBranded SuperApp Experience
Launch under your own brand name, colors, and domain. Central Bark is PetSmart's — yours can be whatever your culture calls for.
Learn MoreOur frontline employees determine whether or not a customer is going to come back to the store. In order to provide a great customer experience, you’ve got to provide a great experience to your team members. If you’re not engaging with them, it’s less likely that they’re going to deliver on this, simply because they haven’t been enabled and supported to do it.
Chelsea Carbahal
VP of Community Impact & Public Affairs
Raley's Supermarkets
The Ultimate Intranet Buyer's Guide for a Frontline Workforce
Make the right platform decision with our comprehensive 2026 buyer's guide — covering evaluation criteria, vendor questions, and ROI benchmarks.
Let's Talk
For 15+ years, we've perfected our product, earning the trust of 1 million+ users and an NPS of 78.
Why Choose Us?
- AI-Powered Platform: The most unified workforce experience on the planet.
- Top Security: HITRUST, ISO & SOC 2 certified.
- Exceptional UX: Delightful on mobile and desktop.
- Proven Results: 98% customer retention rate.
Trusted by Legendary Companies:
