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Marketing Leader - Employee SuperApp

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  • Diversity and Inclusion

Job Description

You can find the LinkedIn job posting here

We are searching for a dynamic, high-energy, and results-driven Marketing Leader to join our rapidly growing leadership team. You will be responsible for driving growth by planning, building, and running outbound lead generation programs. This strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to best reach, educate, nurture and evangelize “Community” with our target prospects. This individual will own all aspects of demand generation marketing, reporting directly to the CEO, and will work side-by-side with the sales and customer success teams.

This is an excellent opportunity for someone who wants to make a significant impact and grow with an amazing organization!

What you will do:

  • Conceive, build and execute full-funnel marketing campaigns to acquire new customers
  • Hire and coach marketing team members who will help us drive pipeline generation across channels
  • Create and implement lead nurture programs to drive awareness, educate and engage MangoApps prospects
  • Create a go-to-market strategy in collaboration with the marketing and sales teams to support content creation initiatives and syndication inclusive of case studies, whitepapers, benchmark reports, and more
  • Work closely with Marketing, Sales, and Product leaders to effectively position MangoApps
  • Successfully execute, scale, and automate an enterprise account-based marketing (ABM) strategy.
  • Create and drive demand generation campaigns in line with overall company objectives
  • Drive program efficiencies and push boundaries for innovative ways to scale
  • Analyze Return on Investment (ROI) and the effectiveness of marketing programs to optimize future programs based on that learning
  • Drive continuous improvement of paid media channels, social, and SEO/SEM
  • Lead strategy, development, and execution of webinars, field marketing, and other marketing channels

What we are looking for:

  • At least 5 years of marketing experience, preferably in a demand generation role - B2B, SaaS, Intranet solution experience preferred
  • Bachelor’s degree - preferably in marketing, business, or a related field
  • Passionate about delivering experiences that attract high-quality leads and nurturing relationships to engage prospects and customers
  • Has a customer-centric mindset focused on solving prospect’s larger issues
  • Strong communication skills
  • Experience hiring, building, and coaching a successful demand-gen team
  • Track record of consistently achieving qualified lead targets
  • In-depth knowledge of metrics and ability to build & manage reporting tools
  • Experience working with cross-functional teams to meet shared lead-generation goals
  • Experience creating email marketing campaigns for top-of-funnel prospecting and mid-funnel lead nurturing campaigns

Measures of Success:

  • Pipeline growth
  • Qualified leads
  • Conversion rates
  • YoY revenue growth

Must-have Cultural Attributes:

  • Entrepreneurial: You thrive in a creative and agile environment, and you’re excited by the chance to play a significant role
  • All-In: Fully committed to excellence and team success
  • Passionate: You must be excited about online collaboration and ensuring our clients are successful; we love seeing hunger and ambition
  • Go-getter: Thrive in a startup environment and have a “whatever it takes” approach to accomplishing goals

Why Join Us?

  • You are ready for your next challenge
  • You want to work in an agile environment where your contribution matters
  • You are passionate about technology and believe that digital workplace transformation is a massive opportunity

What is working at MangoApps Like?

  • Individual initiatives, accountability, and driving outcomes are the key to success
  • Work, performance, and results are real sources of happiness
  • Teamwork is celebrated
  • Your career at MangoApps is limited by you and nothing else

Apply Here

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