Campaign & Journey Management

Target and connect with specific employee audiences to increase engagement within your company community. Designed to facilitate employee journeys through consecutive, tailored messaging, Campaigns help transform your internal comms team into a mighty marketing organization that guides employees with seamless, personalized email and SMS newsletters.

Email and text message onboarding reminders; email welcoming new team member Jose with a welcome banner and form links, text reminding to complete tax forms with a link.

Automated Series-Based Campaigns

Create customized, intelligent employee journeys by implementing a Campaign Series. Define audience filters and user personas to configure consecutive messages targeted at specific employees. Customize the cadence of these automated messages to adapt to various employee journeys, such as re-engaging inactive employees or following up on a new hire’s onboarding progress.

    Illustration showing a company monthly update newsletter viewed on a laptop and phone, with an SMS notification preview and email icon.

    External Delivery 
for Company Communications

    Guarantee content delivery by sending internal company communications directly to employees via email or SMS. Particularly useful for messages not intended for company-wide intranet News Feeds, Campaigns enable employees to access messages without logging into the company app. This unobtrusive experience allows disengaged employees to view and interact with communications through more direct communication channels.

      User interface showing a content editor with open enrollment information and a settings popup with options to send email, SMS, or direct message via Smart Select.

      Smart Multi-Channel Delivery

      Maximize your Campaign reach with MangoApps’ Smart Send, a sequential delivery approach that starts with employee email, then switches to SMS if needed, and finally in-app private messaging as a fallback. Smart Send eliminates redundant messages, prevents spam, and ensures important messages always reach your employees. Paired with the ability to draft and schedule Campaigns, you gain total control over the strategic delivery of your internal company communications.

      Dialog box titled 'Add New Column' with fields for label, description, column type with dropdown options, currency, field range, default value, behaviour, and show field to settings.

      Effortless Campaign Creation and Design

      Streamline Campaign creation with our rich content editor, ensuring a fast and easy process. Start by selecting from a gallery of customizable templates, then embed multimedia elements effortlessly, including images, videos, audio, and references to related posts to create visually engaging content.

      One of the amazing features of MangoApps is that you can personalize anything within the platform. So we’re making sure that we understand what our team members need to access on a regular basis, and personalizing the experience for them.

      Chelsea Carbahal

      VP, Community Impact and Public Affairs

      Raley's Supermarkets

      User interface for personalizing campaign messages with placeholders like User_First_Name and Campaign_Title beside two people looking at a laptop.

      Personalized Messaging with Placeholders

      Craft highly personalized messages with the use of placeholders in Campaign content. Pull in recipient names, email addresses, sender names, and more to create messages tailored to each individual. Employers can preview and test-send messages, inspiring confidence that their communications will look and sound exactly as intended, fostering a secure and effective messaging strategy.

        User interface form with ACME logo for creating a company update, selecting owner Michelle Beckley, and targeting a user segment with filter options for engagement levels.

        Target and Connect with Disengaged Employees

        Create employee segments based on factors like levels of inactivity and engagement rates, and set up automated campaigns to reach them with email and SMS newsletters. Campaigns will run in the background perpetually, adding and removing people based on activity; this allows you to reach segments of your workforce typically underrepresented in your internal communications strategy.

        Automation settings interface showing enabled automatic enrollment with trigger set to once every 24 hours at 9 AM PDT; entry criteria for date of joining within last 7 days; and onboarding steps: Welcome to Acme!, Onboarding Plan, and Welcome to the Team! with options to edit each step or add a new step.

        Streamline Manual Onboarding Processes

        Tailor communications for new hires based on key milestones and timelines since their start date, eliminating manual processes around employee onboarding. Set up a series of automated messages that keep your team engaged with new employees throughout their journey, ensuring a smooth and repeatable onboarding process.

          Dashboard displaying campaign insights with pie charts for opened vs unopened emails and opens by device type, plus bar charts showing stats by location and job title.

          Detailed Insights for Individual and Series Campaigns

          Gain valuable insights into your communication strategy with the ability to view detailed analytics on individual Campaigns and Campaign Series. Understand engagement levels, track message reach, and assess overall impact. Enable data-driven decision-making and continual optimization of your Campaign messaging strategy.

          Benefits of Employee Campaigns

          Unlock the full potential of your internal communications with Employee Campaigns, designed to foster a connected and engaged workforce. Explore the key benefits of leveraging this powerful tool to transform your employee interactions and drive organizational success.

          Person with glasses typing on a keyboard, viewing a computer screen displaying a welcome email titled 'WELCOME TO THE COMPANY' with onboarding steps, accompanied by three blue labels reading Enhanced Engagement, Personalized Experience, and Improved Engagement.

          Enhanced Engagement:
          Elevate employee involvement and participation through targeted and relevant communications, leading to a more motivated and committed workforce.

          Personalized Experiences:
          Deliver tailored messages that resonate with individual employees, creating a more meaningful and impactful communication experience.

          Increased Employee Satisfaction:
          Boost morale and job satisfaction by keeping employees informed and engaged, contributing to a positive work environment.

          User interface of a design tool displaying an email template about dress code policy change with editing options and a sidebar to add blocks like image, video, audio, text, buttons, and posts.

          Design Engaging Campaigns with Our Easy-to-Use Designer

          Effortlessly create and manage Series Campaigns with our intuitive "steps" designer, requiring no coding skills. Tailor every detail of your campaign, from sequences to delivery times, and make edits even in draft or scheduled states.

          Deliver Messages Across Channels

          Ensure your messages reach every employee through Email, SMS, or Mango Mail, optimized for delivery across all devices. Our platform provides robust error handling and smart delivery options to maintain seamless communication.

          Digital illustration showing a company monthly update newsletter displayed on a laptop and two smartphones, with an SMS message preview and icons representing email and SMS communication channels.
          User interface window titled Automation with toggle to enable automatic enrollment, trigger set to once every 12 hours at 7 AM/7 PM PDT, entry criteria filter for date of joining in last 7 days, and exit criteria toggle inactive, with Cancel and Save buttons.

          Automate Enrollment Into Campaigns

          Streamline your campaign management with automated enrollment based on easy-to-create rules, ensuring a seamless experience for all employees.

          Manage All Campaigns Centrally

          Oversee all your campaigns from a centralized location, ensuring complete control and visibility. Delve into insightful analytics at various levels to understand and optimize your communication strategies.

          Woman in blue blazer smiling while using a laptop displaying email campaign performance metrics including enrollments, unique opens, clicks, and a progress bar chart.
          Man in a black apron looking at his smartphone next to a welcome message in Korean for a new employee at the company.

          Support Multilingual Users

          Break language barriers with our multilingual capabilities, ensuring your message is understood by all.

          Get Analytics in Real-Time

          Utilize advanced analytics and reporting tools for actionable insights into your campaign performance. In addition, integrate feedback directly into your campaigns with built-in micro-surveys and polls.

          Campaign Insight Dashboard showing pie charts for Opened vs Unopened emails and Opens by Device Type, plus bar charts for Stats by Location and Stats by Job Title.
          Interface showing four customizable template designs for communications: Company Communication, Employee Campaign with video, Company Event with RSVP button, and Leadership Update.

          Speed Up Work with Templates

          Maximize efficiency and maintain a cohesive brand image with our collection of branded templates. Designed to streamline your content creation process, these templates guarantee rapid deployment while ensuring a consistent and professional look across all your communications.

          Precisely Target Audiences

          Tailor messages to specific groups using attributes, behaviors, and dynamic groups, ensuring relevancy and engagement. Optimize campaigns with quick testing and track performance with comprehensive analytics, all in one streamlined interface.

          User interface for scheduling a newsletter dated March 3, 2025, with category Employee Comms, owner Rebecca Stone, selected user criteria targeting Chicago and Olympia offices, and a user segment dropdown showing engagement options.
          Email and message personalization interface showing editable fields for email subject, SMS content, and message content with placeholders like recipient first name and campaign title.

          Personalize Every Message at Scale

          Utilize data from user profiles to tailor your messages, ensuring that every interaction is meaningful and resonates with the recipient’s unique preferences and needs.

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