Admins can create two types of engagement campaigns consistent of email or newsletter. An email message campaign is used for sending smart personalized messages over email to a targeted segment of disengaged users. A newsletter campaign utilizes the same targets of the email campaign, with the ability to attach multiple existing posts, highlighting more than one message or announcement to specified users.
View rich engagement campaign performance results and measure reach. Reporting allows admins to view a day by day graph of views and data around opens and clicks. This data makes it an easy determination to boost a campaign as needed to further its reach to the audience who has not yet opened/read the email.
How Our Customers Use Engagement Campaigns
Target and reach network users who are inactive or disengaged
Send a newsletter to inactive users as a rollup of important posts and announcements
Get users to login and increase intranet adoption
Improve the company culture by encouraging community engagement