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What Is Crisis Management?

Crisis management is how a company responds to emergencies, from business-related matters like product recalls and client concerns to things outside the company’s control, like dangerous weather or hostile situations.
Depending on the location and kind of crisis, management strategies might affect the entire organization, a specific department or team, or only employees in a particular geographical area. In any case, the main goals of crisis management are always to alert impacted individuals, keep everyone safe, develop an action plan, and monitor the situation through resolution.
It wasn’t proving successful or effective to develop phone trees or even email. Sometimes we have to convey very time-sensitive and urgent information. Maybe there’s a lockdown. Maybe a class or an event has been canceled. We need to know sooner rather than later if there’s anything that we need to be aware of.
-Rebecca Ginsburg, Associate Professor & Director, University of Illinois

Problem: Unclear Crisis Communication Plan

During any kind of crisis, leaders need a dependable way to immediately inform everyone involved. Quick crisis management creates efficient action, keeps everyone up to speed, and in some cases, even reduces danger.
How does your company handle such situations? Many organizations rely on phone trees or emails, but these take time, can be easy to miss, and don’t allow employees to react together and collaborate. Furthermore, it can be hard to predict exactly who will be impacted by a situation and target them effectively. All of these issues can be particularly challenging for remote teams.
In a lot of cases, companies have made little to no effort to prepare for common emergency situations, so when the worst happens, they’re left scrambling to react. Quarterly fire drills in the office and a phone tree don’t do a whole lot when unexpected weather or internet outage requires the company to quickly inform everyone to either stay home or plan for issues and disruption.

Solution: Crisis Management With MangoApps

MangoApps empowers leaders with a clear workflow for crisis communications. Our group and post features make it easy to reach directly to everyone affected by the event without distracting or worrying other employees, and our Alert templates are prebuilt for quick response to a variety of emergencies.
For example, if there’s a weather event that impacts a particular office, the leader can share updates in that area’s location-based group. If there’s an issue with a major client that requires certain teams to mobilize quickly, updates can be shared to those specific teams. News feed notifications within MangoApps reach team members on their desktop and mobile devices, ensuring prompt communication with everyone, and in the most urgent situations, SMS text messages can be sent as well.
Crisis-related updates and alerts in MangoApps are visually engaging and can be marked as must-read, indicating that there is an issue that requires immediate attention. Must-read posts also show read receipts to leaders, letting them know at a glance who has and has not yet seen the message.
Some crises are better served by using a virtual town hall meeting. Video conferencing capabilities are built into MangoApps, as well as integrations with various remote conferencing tools, allowing everyone to communicate and connect over a live video stream. This gives employees a chance to ask questions and participate in the moment, and ensure that everyone is on the same page.
Read more about town hall meetings in MangoApps here.

How To Create An Alert:

  1. 1
    Alerts are a kind of post, and you must have admin privileges to send them. To create a new post, select the Tools button from within your department, group, or project area, then choose ‘New Post’ from the drop-down menu.
  2. 2
    You can also start a post by selecting the Compose button and then choosing ‘Post’ from the drop-down menu, under ‘Share.’
  3. 3
    Next, select the team or teams you want your alert to go to, and then underneath that, select ‘Alert.’ You can choose one of our situation-specific templates, or start from scratch.
  4. 4
    Now, edit the alert—you can change the text and featured image, and if needed, embed images into the post.
  5. 5
    Once your Alert is finished, just adjust the settings and select ‘Publish Post.’

How To Create Must Read Posts:

  1. 1
    Must-read posts quickly distribute important emergency information to all affected employees.
  2. 2
    To create a new must-read post, make sure that posts are enabled in your platform, and then select the Posts icon from the left navigation menu.
  3. 3
    Alternatively, you can select the ‘Compose’ button from the top of your dashboard and then the ‘Post’ button from the drop-down menu, under ‘Share.’
  4. 4
    Next, decide who to share your post with and give it a title. There are over a dozen post templates to choose from, or you can start from scratch.
  5. 5
    You can now create and edit your post. Once it’s finished, be sure to select the ‘Must-Read’ setting.
  6. 6
    Once your post and settings are all in place, select ‘Publish Post’ button to finish.
  7. 7
    After the post goes out, leaders can check in real time to see who has or has not read it.

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