What Is A Marketing Knowledge Base?
A brand and marketing knowledge base is where organizations store any kind of information, documents, tools, or resources about their marketing efforts. This can include both work done in-house and by an agency or other outside source. While brand and marketing knowledge bases are, of course, helpful to marketing teams, they’re also incredibly useful for sales employees, who often share completed marketing projects with existing or potential customers. And knowledge bases can even help everyday employees increase brand loyalty and learn more about the organization.
Trying To Stay Organized
For most companies, if a marketing knowledge base exists at all, it’s typically only available within the marketing department. This greatly limits the availability to other employees and makes it difficult, if not impossible, for sales workers and other users to utilize and benefit from them. Employees either have to take the time to track down content on their own or go without.
Marketing Made Easy With MangoApps
MangoApps makes marketing information easy to organize and accessible to everyone. With Mango Libraries, information never needs to be challenging to find or inaccessible to other employees. Mango Libraries let companies store documents, files, hyperlinks, images, videos, and any other kind of information in a comprehensible, searchable, digital index. Leaders can also create as many library categories as they need, making it the perfect place to store, access, and share a marketing knowledge base in one easy to manage area.