What Is A Marketing Knowledge Base?

A brand and marketing knowledge base is where organizations store any kind of information, documents, tools, or resources about their marketing efforts. This can include both work done in-house and by an agency or other outside source. While brand and marketing knowledge bases are, of course, helpful to marketing teams, they’re also incredibly useful for sales employees, who often share completed marketing projects with existing or potential customers. And knowledge bases can even help everyday employees increase brand loyalty and learn more about the organization.

Trying To Stay Organized

For most companies, if a marketing knowledge base exists at all, it’s typically only available
within the marketing department. This greatly limits the availability to other employees and
makes it difficult, if not impossible, for sales workers and other users to utilize and benefit
from them. Employees either have to take the time to track down content on their own or go without.
I never knew what we were doing in terms of advertising or promotions until I saw the marketing knowledge base.

Marketing Made Easy With MangoApps

MangoApps makes marketing information easy to organize and accessible to everyone. With Mango Libraries, information never needs to be challenging to find or inaccessible to other employees. Mango Libraries let companies store documents, files, hyperlinks, images, videos, and any other kind of information in a comprehensible, searchable, digital index. Leaders can also create as many library categories as they need, making it the perfect place to store, access, and share a marketing knowledge base in one easy to manage area.

How To Setup Libraries:

  1. 1
    Libraries make storing, accessing, and managing documents quick and easy. To create a new library, first make sure that the libraries module is enabled, then select the libraries icon from the left navigation menu.
  2. 2
    Next, choose the ‘add items’ button
  3. 3
    Pick the library, category, and item type where your new addition belongs and then choose your item from existing resources in the ‘find and add item’ area.
  4. 4
    Select one of the save item options and then add any other additional library items.
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