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Why Customer Communication Matters

Successful companies do a lot more than just offer products and services without a second thought. If you want to maintain a long term, beneficial, client relationship, regular customer communication is essential. While most customers are sure to have similar needs, everyone also has its own unique concerns as well. As you communicate and collaborate with customers often, you’ll gain a better understanding of their specific circumstances, helping you anticipate future needs and be better prepared to serve other clients in similar situations. And when customers know you’re taking the time to truly understand and acknowledge their needs, they naturally develop lasting brand loyalty and happily share recommendations to those around them.

Trouble Keeping In Touch

While all companies, of course, want to build strong customer relationships, it’s often more difficult said than done. Without an easy communication method or an established plan in place, it’s almost impossible to connect with customers often enough to establish an authentic relationship. Instead, customers experience sporadic and unpredictable contact, making it hard to share actual questions and concerns.
Even when companies do have reliable customer communication, it’s often done through emails, phone calls, or other one-on-one methods. And while establishing a regular company representative is a great strategy, most one-on-on-methods don’t allow employees to easily record communication or collaborate with peers about potential problems. Limited customer records can create challenges as well if an employee representative is ever transferred, promoted, or leaves the organization. The new representative overseeing the account is left working without important company history, background, and other relevant information.
I never have to worry about a customer being out of reach. We can chat about questions, and solve issues almost instantly.

Establishing A Regular Relationship

In MangoApps, leaders can incorporate guest users into any group or project area. In fact, many companies make group spaces just for specific customer communication and collaboration. Customer communication groups let you easily address customer questions and concerns in their own dedicated work area. Guest users have limited access in MangoApps as well, ensuring they can participate in all relevant information without creating security or confidentiality concerns.
Just like all other groups in MangoApps, customer communication areas are interactive and visually engaging spaces where anyone can share documents, files, wikis, images, updates, questions, and more. Groups also let you chat or private message specific people for instant communication. Searching through group content is simple and straightforward, too, helping workers find specific information and letting new employees quickly learn customer history and get involved right away without interrupting support or service. Establishing a designated customer communication area also lets clients know that you take their concerns and personal success seriously, making it much easier to build brand loyalty and create a real customer relationship.

How To Create Groups:

  1. 1
    Groups give teams a specific space to meet together, collaboration effectively, and work on topics without a specific end date or goal in mind. To create a new group, make sure the groups module is enabled in your domain, then go to the groups area and select the ‘create a group’ button.
  2. 2
    Give your group a name and establish some of its basic details. Provide a description, establish permissions, enable or disable features, and more.
  3. 3
    You’re now ready to add users and get to work. Select the group tools button and then ‘invite network users’ to start adding group members.
  4. 4
    Once a member has been added to a group, he or she can immediately begin posting, sharing, asking questions, submitting documents, and participating in everything groups have to offer.

How To Make Projects:

  1. 1
    Projects are the perfect place to enhance team collaboration and achieve goals. To create a new project, make sure the project module is enabled in your domain, then go to the project area and select the ‘create a project’ button.
  2. 2
    Give your project a name and establish some of its basic details. Provide a description, establish permissions, enable or disable features, and more.
  3. 3
    You’re now ready to add users and get to work. Select the project tools button and then ‘invite network users’ to start adding project members.
  4. 4
    Once a member has been added to a project, he or she can immediately begin posting, sharing, asking questions, submitting documents, adding tasks, and participate in everything projects have to offer.
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