See the LinkedIn job posting here.
About MangoApps and TinyTake:
MangoApps is an established leader in the enterprise software space, known for our innovative digital work hub products. TinyTake, a long-standing screen capture and recording tool made by MangoApps, is now expanding to encompass a post-sale customer community and customer experience platform. This strategic pivot marks a significant new chapter in our journey.
As the Marketing Manager for TinyTake, you will spearhead the brand's transformation and oversee its demand generation strategies. This role is integral to introducing and establishing TinyTake as a B2B customer community and experience platform in new markets, requiring a blend of creativity, strategic thinking, and operational excellence.
- Develop and execute comprehensive marketing strategies to establish TinyTake in its new category.
- Lead demand generation efforts, targeting the right audience and creating high-intent opportunities for revenue growth.
- Collaborate with Sales, Product, and Creative teams to craft compelling messaging and customer personas.
- Oversee the creation of marketing assets and campaigns across various channels (email, social media, webinars, etc.).
- Analyze market trends, customer feedback, and campaign performance to continuously refine strategies.
- Foster strong relationships with internal stakeholders and external partners to ensure brand consistency and alignment with business objectives.
- Mentor and develop a high-performing marketing team, setting clear goals and expectations.
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in marketing, with a proven track record of launching new products and building brands in new categories.
- Expertise in demand generation and inbound marketing strategies.
- Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
- Strong analytical skills, with the ability to turn data into actionable insights.
- Exceptional communication and interpersonal skills, capable of working cross-functionally and managing diverse stakeholder relationships.
- Entrepreneurial mindset, with the agility and drive to thrive in a dynamic environment.