Mango IQ App Overview

Mango IQ

1. What it is

Mango IQ is an AI-powered competitive intelligence app. It crawls competitor websites on a recurring schedule, analyzes the content with AI, and surfaces gaps, themes, and changes your team should act on.

• Enablement: licensed and opt-in. An admin enables it from the Apps Marketplace, and a licence is required.
• What it is not: Mango IQ watches the market — it does not act on it. Outbound prospecting, lead scoring, and demo routing live in Mango GTM, which reads from Mango IQ’s data but is a separate app.

2. Standing it up

1. Go to Admin → Apps Marketplace → Mango IQ and enable the app.
2. Open Mango IQ → Competitors and add at least one competitor. You need a name, website URL, and domain. The default limit is 10 actively monitored competitors.
3. Assign a stance to each competitor. The four stances — Direct Rival, Indirect, Monitor, and Ignore — control crawl priority and threat-scoring weight.
4. The system discovers pages from each competitor’s sitemap and crawls them automatically. You can also add pages manually by URL, by document upload (up to 50 MB), or by video upload (up to 25 MB).
5. Go to Settings and check the Who Can Access Mango IQ setting. By default only Manager, Admin, and Super Admin roles can access the app — Members are excluded. Widen it if your team needs broader read access.
6. Optionally, open Admin → Our Profile and define your competitive strategy (positioning statement, key differentiators, target segments, topics to watch). This grounds the AI’s content recommendations in your actual priorities.
7. Confirm it worked: the Dashboard shows a summary of tracked competitors, recent change events, and pending action items.

Setup pairing: adding a competitor without a URL that resolves to a sitemap produces a competitor entry with zero pages. The crawler discovers pages from the sitemap; if the competitor’s site has no sitemap, add pages manually by pasting URLs or uploading documents.

3. How it fits together

Competitors and pages — A competitor is defined by a name, domain, and URL. Each competitor owns a set of pages the system crawls and analyzes. Pages can be web URLs discovered automatically from the sitemap, or content you upload (documents, videos). Each page is classified by type — pricing, product, integration, blog, news — and scored for quality. You can pause monitoring on any competitor; pausing cancels its pending pipeline tasks and stops future crawls.

Stances — Every competitor carries a stance that shapes how the system prioritizes it:

Stance	Label in the UI	What it means
Direct Rival	Direct Rival	Your primary competitive threat — crawled most frequently, weighted highest in threat scoring
Indirect	Indirect	Adjacent or partial overlap — tracked but weighted lower
Monitor	Monitor	Watching for changes, no active competitive response planned
Ignore	Ignore	Tracked for reference but excluded from most rollups

Example: you track 8 competitors. 2 are marked Direct Rival (their pipeline runs first and their changes trigger alerts), 3 are Indirect, and 3 are Monitor. A new entrant starts as Monitor and gets promoted to Direct Rival when they begin competing for the same keywords.

Content gaps, market themes, and the feature matrix — These are the three intelligence layers the system builds from analyzed pages. Content gaps identify topics competitors cover that you do not. Market themes detect emerging trends across multiple competitors and track their direction (growing, stable, declining). The feature matrix compares specific product capabilities — yours versus each competitor’s — and scores coverage. All three can be toggled on or off in Settings.

Action items and drafts — When the system identifies a gap or a change worth responding to, it creates an action item. Action items flow through a status lifecycle: Suggested → Accepted → In Progress → Completed (or Dismissed). Each item can generate an AI draft matched to your brand voice. Drafts progress through their own lifecycle — Generating → Generated → Edited → Ready → Published — and can be published as a blog post directly from the app.

Change events — The system detects significant changes in competitor content between crawl cycles — pricing updates, new feature announcements, messaging shifts. High-significance events trigger alerts. You can generate an AI response playbook for any change event.

Our Profile — This is where you define your own competitive context. It has three tabs: Strategy (positioning, differentiators, target segments, priorities), Brand Voice (tone, vocabulary, dos and don’ts for generated content), and Content Signals (topics and claims auto-extracted from your own crawled pages). The AI uses this context to ground its content recommendations and drafts.

Digests and notifications — The system generates weekly and monthly intelligence digests that summarize changes, trends, and recommended actions. Digests can optionally trigger email notifications to selected roles. Separately, significant competitor changes can send a weekly change-alert email to a different set of roles. Both email channels are off or opt-in by default and configured independently in Settings.

Mango GTM integration — When you add a competitor, its domain is automatically synced to Mango GTM’s exclusion list so your outbound prospecting skips that company. References the system discovers in competitor content — companies competitors cite as customers — can be promoted to your GTM prospecting queue.

Permissions — Mango IQ defines four granular permissions: View Mango IQ, Manage competitors, Manage pages, and Manage intel notes. Super Admin and Admin roles receive all four by default. Manager receives View, Manage competitors, and Manage intel notes. Member receives View only. These are assigned through the platform’s role permissions system.

4. Running it

Reviewing the dashboard

The Dashboard provides an executive briefing: competitor count, recent change events, top action items, and content-gap highlights. On mobile, the dashboard shows a condensed view with the same key metrics. Desktop users on phone-class devices are redirected to the mobile version automatically.

Managing competitors

Go to Competitors to see all tracked competitors with their stance, page count, and monitoring status. From here you can:

• Add a single competitor or import in bulk by pasting URLs (one per line) or uploading a CSV with columns for name, domain, URL, category, stance, and segment.
• Export the competitor list as CSV.
• Pause or resume monitoring. You can also pause all active competitors at once and reactivate the batch within 24 hours.
• Run the analysis pipeline manually for a single competitor, or force a full re-crawl.
• Delete a competitor (runs in the background).

Each competitor’s detail page has tabs for Overview, Pages, Topics, Claims, Statistics, References, Keywords, Gaps, Market Themes, Features, and Changes.

Working with intelligence

The Intelligence sidebar group organizes analysis across four sections:

• Competitor Analysis — Content Gaps, Feature Matrix, Market Themes, Market Narratives, Change Events, News Feed, Cross-Page Patterns.
• Search & Demand — Keyword Opportunities, Keyword Saturation, Vertical Intelligence, Audience Gaps, Content Freshness.
• Cross-Competitor — Claims Explorer, Statistics Explorer, Reference Explorer, Curated References, Statistics Head-to-Head, Claim Verification.
• Positioning — Positioning Map, Our Content Overlap, Similarity Search.

Producing content from intelligence

The Content Studio turns intelligence into publishable content:

1. Content Opportunities surfaces topics worth writing about, ranked by priority and search volume.
2. Content Calendar prioritizes by urgency — recent competitor moves on your gaps come first.
3. Content Briefs lets you create structured writing briefs grounded in competitor data.
4. Action Items & Drafts lists all AI-suggested work. Select an item, generate a draft, edit it, mark it ready, and publish it as a blog post.

Reviewing digests

Go to Reports → Digests to see weekly and monthly intelligence summaries. You can generate a new digest on demand. Each digest lists key changes, recommendations, and trends. From any recommendation, you can create an action item directly.

Using the AI agent

When the AI Chat Agent setting is on (the default), users can ask the Mango IQ agent questions through Ask AI. The agent searches across competitor pages, profiles, battle cards, content gaps, market themes, and intel notes using semantic search. It can compare competitors on a topic, generate briefings, and surface win/loss intelligence. The agent respects the same role-based access as the app itself.

Administering the app

The Admin section (visible to app admins only) contains:

• Our Profile — define your strategy and brand voice.
• Admin Panel — view pipeline status, run or cancel background tasks, see coverage and analysis statistics, and purge all data. You can also run individual pipeline stages (Discover URLs, Fetch Pages, Analyze Pages, Generate Embeddings, Extract Features, and others) or cancel all running tasks at once.
• Settings — configure every toggle, limit, and access role.
• Activity Log — a timeline of scheduled, queued, and completed pipeline runs with per-competitor status.
• Coverage — per-competitor breakdown of page count, analysis coverage percentage, and last crawl timestamp.

5. Settings

All settings are at Mango IQ → Admin → Settings. Only app admins can change them.

Setting	Default	What it changes
Enable AI Chat Agent	On	Controls whether the Mango IQ AI agent is available in Ask AI for answering competitive intelligence questions
Maximum Competitors	10	The cap on actively monitored competitors. New competitors added beyond the limit are imported with monitoring off
Max Pages Per Competitor	100	The maximum pages the crawler will process per competitor
Monthly LLM Budget (USD)	$50.00	Spending cap for AI analysis. The pipeline pauses analysis when the budget is reached
Content Gap Analysis	On	Shows or hides the Content Gaps view
Feature Comparison Matrix	On	Shows or hides the Feature Matrix view
Market Themes Tracking	On	Shows or hides the Market Themes view
Action Items & Drafts	On	Shows or hides the Action Items view and disables draft generation
Weekly/Monthly Digests	On	Shows or hides the Digests view and stops digest generation
Change Event Monitoring	On	Shows or hides the Change Events and News Feed views
Email Digest Notifications	Off	Sends an email when a weekly or monthly digest is generated. Recipients are set by the Digest Recipient Roles setting (default: Admin and Super Admin)
Significant Change Alerts	On	Sends a weekly email digest of high-significance competitor changes. Recipients are set by the Change Alert Roles setting (default: Manager, Admin, and Super Admin)
Who Can Access Mango IQ	Manager, Admin, Super Admin	Which roles can open the app. Members are excluded by default. Selecting no roles falls back to Admin and Super Admin only

6. More help

• Mango IQ FAQ — specific setup and operating questions
• Ask AI — the assistant answers questions about Mango IQ from these articles.