Most organizations today struggle to manage their rapidly growing volume of vital corporate knowledge effectively. Enormous amounts of useful information are being trapped in information silos, like email inboxes. And many companies have a limited understanding of organizational expertise or talent because the right information either is not collected in a team collaboration platform or not available to the right people at the right time to make the right decisions. On top of all this, employee knowledge is also being lost when workers decide to leave the company.
On the other hand, organizations are increasing their dependence on knowledge and information technology as assets to innovate and create value. Several major trends have been identified and analyzed regarding the transformation of knowledge management into social business:
- Increased adoption of social technologies like Facebook, Twitter, LinkedIn, etc.
- Increased adoption of mobile platforms and other tablet devices.
- The rise of Gen-Y in organizations who were born digital. They know what social collaboration is and they are bringing the concept to life in their workplaces.
- Many organizations are moving their business systems to the cloud to reduce costs, which also helps in the adoption of social media and mobile gadgets.
Knowledge Management in Social Media
According to Gartner Inc employees Anthony J. Bradley and Mark P. McDonald, social media and knowledge management share many similarities, but differ on two key points. The pair claim in their post-Social Media versus Knowledge Management, “Social media and knowledge management seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration. But there’s a big difference.
- Knowledge management is what company management tells me I need to know, based on what they think is important.
- Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself.”
Research shows that employees who frequently interact transfer knowledge more efficiently, which supports the opinion that community networking is an important part of knowledge management—especially for unstated knowledge. Integrating social networking into knowledge management systems can increase interactions between employees, which can, in turn, increase their level of trust and encourage more effective collaboration and communication. Knowledge should be like water — free-flowing and be permeating down and across your organization, filling the cracks, floating good ideas to the top, and lifting all boats.
Employee Knowledge is An Asset
The knowledge of each employee at an organization is an invaluable company asset, and the combined knowledge of a company is truly the engine that drives results. Let’s explore some of the ways that your Enterprise Social Networks can help businesses master knowledge management.
- Information today needs to be searchable, and it needs to be accessible anytime, anywhere. Relevance is subjective. The real-time access to your organization’s knowledge and content is key to success and using mobile devices to do so is fast and convenient. Allowing employees to connect and share info via mobile devices makes teams efficient, productive, and prosperous.
- Moving beyond email and file systems, MangoApps combines all collaboration capabilities, including brainstorming ideas, sharing and customizing documents, creating microblogs, asking questions, providing feedback, and more. The knowledge being shared on MangoApps would never have been shared via email, as the social nature of MangoApps makes it effortless for users to share and consume.
- Employees can spend a few minutes filling out information on their profile page, so their co-workers and associates will be aware of the abundant talents they have to offer. Including information about previous projects, skills, and experience will help employees connect with the right people who can fulfill tasks that meet their particular expertise. Experts across your company can share expertise in real-time.
- Knowledge sharing becomes infinitely easier when centralized, since it uncovers hidden knowledge resources to solve everyday business challenges through its searchable repository of communications, documents, comments, etc.
- MangoApps retains the knowledge of your organization in linear threads, organized projects and groups, and easily searchable document repositories so that newcomers can come up to speed in the shortest amount of time.
Still, haven’t discovered the advantages an Enterprise Social Network can bring? Try MangoApps and manage the knowledge in your company more productively.